Eros Now Expands Existing AVOD Partnership with Xfinite’s Mzaalo Platform
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Wednesday, June 2, 2021
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Commenting on the announcement, Ali Hussein, CEO of Eros Now, says: One of our strategic imperatives is to fully monetize the Eros Now platform.
Key Points:
- Commenting on the announcement, Ali Hussein, CEO of Eros Now, says: One of our strategic imperatives is to fully monetize the Eros Now platform.
- A key aspect of our strategy is to expand into ad-supported streaming and this partnership with Mzaalo does just that.
- ErosSTX is licensing the majority of the existing Eros Now content library to Xfinite on an exclusive basis for global AVOD monetization.
- Eros Now currently plans to offer premium original titles and movies in the first window to Eros Now paying subscribers.