THE NATIONAL ADVERTISING DIVISION OF BBB NATIONAL PROGRAMS

National Advertising Division Finds SharkNinja's NeverStick Cookware Brand Name Not Misleading, But Recommends "Never Sticks" Claims be Discontinued

Retrieved on: 
Tuesday, August 17, 2021
Association of National Advertisers, LLC, Better Business Bureau, CARU, Privacy, Sunbeam Products, Life, Council, SharkNinja, Flake (chocolate bar), Advertising, Time, Multimedia, Food, NAD, Cooking, Butter, Borosilicate glass, Public relations, Online shopping

However, NAD recommended that the advertiser discontinue express and implied claims that its Foodi NeverStick cookware "never sticks," such as "the NeverStick cookware that NEVER sticks, chips or flakes" and "grab the cookware that never sticks."

Key Points: 
  • However, NAD recommended that the advertiser discontinue express and implied claims that its Foodi NeverStick cookware "never sticks," such as "the NeverStick cookware that NEVER sticks, chips or flakes" and "grab the cookware that never sticks."
  • NAD also recommended that SharkNinja discontinue claims that NeverStick has a "lifetime guarantee."
  • The claims at issue were challenged by Sunbeam Products, Inc.
    SharkNinja markets and sells its non-stick cookware under the brand Foodi NeverStick.
  • As a result, NAD recommended that SharkNinja discontinue claims that NeverStick cookware "never sticks."