First Responder Children’s Foundation

Mattel Unveils #ThankYouHeroes Program From Barbie® Supporting First Responders Children’s Foundation

Retrieved on: 
Wednesday, May 13, 2020
Children, Public relations, Investor relations, Communications, Philanthropy, Family, Fund Raising, Consumer, Other Philanthropy, Foundation, Barbie, Toys, Mattel, Emergency medical responders, First responder, Companies, Entertainment, Mattel, First Responder Children’s Foundation

View the full release here: https://www.businesswire.com/news/home/20200513005235/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20200513005235/en/
    Mattel Unveils #ThankYouHeroes Program Supporting First Responders Childrens Foundation (Graphic: Business Wire)
    With 200 careers and counting, Barbie has always celebrated role models to show girls they can be anything.
  • When an eligible Barbie career doll or playset is purchased between May 14-17, the brand will donate a doll to the First Responders Childrens Foundation to be gifted to these heroes families to inspire play*.
  • As Barbie has always highlighted role models to inspire the limitless potential in the next generation, we are proud to launch a program celebrating the real-life heroes working on the front lines and supporting their families through the First Responders Childrens Foundation, said Lisa McKnight, SVP and Global Head of Barbie and Dolls, Mattel.
  • "First Responders Children's Foundation is excited to deploy Barbie to first responder families across the country during a time when their children are in need of a little joy in their lives," said Jillian Crane, President of First Responders Children's Foundation.