Dada Group, Mars Wrigley China and Kantar Jointly Release White Paper on Snack Food Category in O2O Consumption
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Tuesday, November 16, 2021
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SHANGHAI, Nov. 16, 2021 /PRNewswire/ -- Dada Group (Nasdaq: DADA), China's leading local on-demand delivery and retail platform, Mars Wrigley China and Kantar, jointly released the White Paper on Snack Food Category in O2O Consumption on Monday.
Key Points:
- SHANGHAI, Nov. 16, 2021 /PRNewswire/ -- Dada Group (Nasdaq: DADA), China's leading local on-demand delivery and retail platform, Mars Wrigley China and Kantar, jointly released the White Paper on Snack Food Category in O2O Consumption on Monday.
- Based on the big data on the JDDJ platform and Mars Wrigley China, the White Paper provides in-depth industry insights into the on-demand consumption of snack food, and analyzes the latest trends of the snack category in the O2O (Online to Offline) commerce and its future plan in China.
- Snack food has become one of the most important categories for O2O commerce for its high growth rate and ATV.
- Compared to other daily necessities such as rice and oil, snack food is a high-frequency consumption category, with per capita 22 purchases per year.