Tru Optik Announces First Measurement & Validation Solution for Audience-Based Advertising Across OTT
Powered by Tru Optik's 75MM-home household graph, CAV is the only measurement solution with the scale and flexibility required to measure precision audience targets across all CTV devices.
- Powered by Tru Optik's 75MM-home household graph, CAV is the only measurement solution with the scale and flexibility required to measure precision audience targets across all CTV devices.
- Unlike legacy measurement solutions, CAV also works with apps leveraging server-side ad-stitching technology, which is becoming increasingly popular across OTT.
- Tru Optik powers Connected TV / over-the-top (OTT) advertising, making it measurable and attributable.
- The Tru Optik OTT Marketing Cloud is the only audience measurement and data-management platform that works across the entire OTT ecosystem, including all Connected TV devices.