Radeberger Group

Come On, Get Happy with New Lineup of Schöfferhofer Hefeweizen Beers

Retrieved on: 
Wednesday, April 13, 2022
Beer, Passiflora edulis, Advertising, Family, ABV, CEO, Public relations, Grapefruit, Marketing, Research, DAB, Happiness, Pomegranate, Radeberger Group

NORWALK, Conn., April 13, 2022 /PRNewswire/ -- Radeberger Gruppe USA, the #1 German beer importer in the United States, happily announces its new releases for 2022. Arriving in time for the bright days of spring and before the hot days of summer, Radeberger Gruppe USA is promising a new round of happiness with the debut of not one, but two new offerings: Schöfferhofer Juicy Pineapple and Schöfferhofer Wild Cherry, the latter within the brand's first-ever national variety pack, known affectionately as the Schöfferhofer "Happy Pack."

Key Points: 
  • Schfferhofer Juicy Pineapple is the latest addition to the portfolio of award-winning German wheat beers which includes Grapefruit, Pomegranate, and Passion Fruit.
  • Just like all beers in the Schfferhofer family, Juicy Pineapple is a low alcohol offering at 2.5% ABV and will be available nationally in April 2022.
  • Schfferhofer Wild Cherry is a blend of crisp, slightly sweet-tart cherry juice and smooth German wheat beer creating a lip-smacking, refreshing experience.
  • The Schfferhofer "Happy Pack" will feature three each of Schfferhofer Wild Cherry, Schfferhofer Grapefruit, Schfferhofer Pomegranate and Schfferhofer Passion Fruita dozen reasons to be happyall in convenient 11.2-ounce slim cans.

Start Your Engines! Clausthaler Non-Alcoholic Premium Beer Gets into the Driver's Seat with Legendary INDYCAR Team Andretti Autosport

Retrieved on: 
Monday, January 25, 2021
Dr. Oetker, Auto racing, Motorsport in the United States, Motorsport, Radeberger Group, Radeberger Brewery, Andretti, Radeberg, Dortmunder Actien Brauerei, Autosport

As part of the partnership, Clausthaler Non-Alcoholic becomes the Official Non-Alcoholic Beer of the No.

Key Points: 
  • As part of the partnership, Clausthaler Non-Alcoholic becomes the Official Non-Alcoholic Beer of the No.
  • Clausthaler product will also be available to team guests in the Andretti Autosport Hospitality throughout race weekends.
  • Radeberger Gruppe USA's distribution includes Radeberger Pilsner, Schfferhofer Grapefruit, Schfferhofer Pomegranate, Sion Klsch, Clausthaler Original, Clausthaler Dry Hopped, Clausthaler Grapefruit, Santa Clausthaler, DAB and Braufactum.
  • Andretti Autosport, led by racing legend Michael Andretti, boasts a wide racing portfolio rooted in tradition and designed for success.