New Evidence Suggests That "Perfect" Woman You Follow on Social Media is Burning You Out
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Wednesday, October 26, 2022
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ATLANTA, Oct. 26, 2022 /PRNewswire-PRWeb/ -- A new study of more than 4,200 women, conducted by TrueveLab in collaboration with The University of Tennessee Department of Industrial Organizational Psychology, analyzed the impact of social media and its unique influence on this generation of women. Burnout Study in Women found that time spent on social media was not the biggest predictor of burnout, but how women feel after comparing themselves to others while using social media.
Key Points:
- Burnout Study in Women found that time spent on social media was not the biggest predictor of burnout, but how women feel after comparing themselves to others while using social media.
- Not only were participants more likely to feel negatively about themselves after social media, these negative feelings were also directly linked with burnout more so than time spent using social media.
- The most common emotions triggered by social media self-comparisons were envy (53%) and worry (36%).
- "By default, we're measured against some fictional 'do it all' avatar, and social media algorithms particularly trigger this, leading to what I call 'Comparitonitis'.