BORDEAUX 2022 VINTAGE FAILED TO CAPITALISE ON POTENTIAL AT THIS YEAR'S EN PRIMEUR
LONDON, July 3, 2023 /PRNewswire/ -- WineCap's Bordeaux 2022: Unfulfilled Potential report delves into the reasons why the campaign didn't quite deliver on hopes and the event's place within the industry in coming years.
- Recent En Primeur campaigns have highlighted that buying early is not a must for investing in Bordeaux; instead, a selective approach is required, based on a brand's overall performance and vintage quality.
- While there is potential for price appreciation when buying En Primeur, there is no guarantee that the wines will increase in value.
- Alexander Westgarth, CEO at WineCap said: "While the 2022 Bordeaux vintage didn't perform at En Primeur, critics were excited by it, with many commending winemakers for overcoming challenging weather conditions to produce a quality vintage on par with 2018, 2019 and 2020.
- "There is no doubt that Bordeaux 2022 is a fantastic vintage.