L.A. Lakers Partner Wish Jumps to No. 1 in Earned Social Media Value Among NBA Jersey Patch Sponsors
GumGum Sports today released its much-anticipated social media valuation insights for the 2018-19 NBA season, finding that Los Angeles Lakers jersey patch sponsor Wish generated the highest sponsor media value across team owned-and-operated team accounts.
- GumGum Sports today released its much-anticipated social media valuation insights for the 2018-19 NBA season, finding that Los Angeles Lakers jersey patch sponsor Wish generated the highest sponsor media value across team owned-and-operated team accounts.
- The computer vision-powered sponsorship valuation analysis found that Wishs jersey sponsorship earned $9.3 million, nearly doubling the $4.9 million it generated in the previous season.
- Wish swapped places with Goodyear, whose Cleveland Cavaliers jersey patch sponsorship dropped from No.
- GumGum Sports analysis found that over the entire NBA season jersey patches received 121,000 total exposures, 42 billion total impressions and 3.2 billion total engagements on social media.