Kibo Study: Younger Generations Show Increased Shift to Long-Term Online Shopping
The study finds that younger adult generations have shifted their preference even more toward online shopping, and uncovers important elements of influence on their shopping habits.
- The study finds that younger adult generations have shifted their preference even more toward online shopping, and uncovers important elements of influence on their shopping habits.
- The two generations surveyed also share a preference for shopping online over physical stores, with 28% of Gen Z and 24% of Millennials noting they will likely shop online more than before.
- With such a major shift in shopping preference and behavior, retailers must update their operations to support more online activity.
- Younger adult generations were already online shopping fans before the Covid-19 pandemic, and this research shows that theyve moved even further toward digital channels.