Alcoholic drinks

Pernod Ricard Will Unveil Its New 2030 Sustainability & Responsibility Roadmap on Wednesday 3 April at 11.00 AM in Cognac, France

Retrieved on: 
Friday, March 29, 2019

Following the successful achievement of its 2010-2020 environmental objectives, Pernod Ricards new roadmap sets concrete 2030 targets, covering every aspect of Pernod Ricards business and supporting the 17 United Nations Sustainable Development Goals (SDGs).

Key Points: 
  • Following the successful achievement of its 2010-2020 environmental objectives, Pernod Ricards new roadmap sets concrete 2030 targets, covering every aspect of Pernod Ricards business and supporting the 17 United Nations Sustainable Development Goals (SDGs).
  • Pernod Ricard is the worlds n2 in wines and spirits with consolidated Sales of 8,987 million in FY18.
  • Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption.
  • Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

Welch's Brings the Bubbly to Brunch with a New Non-Alcoholic Sparkling Mimosa

Retrieved on: 
Wednesday, March 27, 2019

Sparkling Mimosa lets everyone join in on spring celebrations and raise a glass with a deliciously sippable brunch beverage.

Key Points: 
  • Sparkling Mimosa lets everyone join in on spring celebrations and raise a glass with a deliciously sippable brunch beverage.
  • Welch's Non-Alcoholic Sparkling Mimosa offers a burst of citrus with a light, crisp taste, making it ideal for families, expecting moms, or those looking for a refreshing non-alcoholic brunch beverage.
  • Welch's Sparkling Mimosa brings everyone's favorite mimosa flavor to the brunch table without the champagne hangover.
  • Welch's Non-Alcoholic Sparkling Mimosa will be a permanent addition to the Welch's sparkling juice line and will be available in 24.5 fl oz bottles at an SRP of $3.19.

Boston Beer Appoints Lesya Lysyj As Chief Marketing Officer

Retrieved on: 
Tuesday, March 26, 2019

BOSTON, March 26, 2019 /PRNewswire/ --The Boston Beer Company, Inc. (NYSE: SAM) (the "Company"), brewers of Samuel Adams beers, announced today that Lesya Lysyj will be joining the Company as its Chief Marketing Officer in April, where she will have primary responsibility for overseeing the Company's planning, development, and execution of its brand development, marketing, and advertising initiatives.

Key Points: 
  • BOSTON, March 26, 2019 /PRNewswire/ --The Boston Beer Company, Inc. (NYSE: SAM) (the "Company"), brewers of Samuel Adams beers, announced today that Lesya Lysyj will be joining the Company as its Chief Marketing Officer in April, where she will have primary responsibility for overseeing the Company's planning, development, and execution of its brand development, marketing, and advertising initiatives.
  • She was Chief Marketing Officer for Heineken USA, headquartered in New York City, from 2011 to 2013.
  • "I am thrilled to be joining The Boston Beer Company and returning to the beer industry.
  • The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 and today brews more than 60 styles of Samuel Adams beer.

Pernod Ricard Accelerates Its HR Transformation with the Global Rollout of Workday, Its New Digital Solution

Retrieved on: 
Friday, March 22, 2019

The Group is continuing its transformation and is today committed to an ambitious policy to digitalise the management of its human resources.

Key Points: 
  • The Group is continuing its transformation and is today committed to an ambitious policy to digitalise the management of its human resources.
  • Pernod Ricard is rolling out on a global scale, after a deployment phase of only one-year, the most innovative HR solution on the market: Workday, now available to its 19,000 employees.
  • This platform simplifies HR procedures and the work of all employees by providing them with a simple, intuitive and mobile solution.
  • Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

Coors Light Introduces First Smart Beer Tap Fueled by Bud Light Negativity

Retrieved on: 
Friday, March 22, 2019

Starting Friday, March 22, Coors Light will unveil the first smart beer tap fueled by Bud Light negativity.

Key Points: 
  • Starting Friday, March 22, Coors Light will unveil the first smart beer tap fueled by Bud Light negativity.
  • During promotional periods when Bud Light attacks Coors Light, the smart beer tap will light up in bars across the country, signaling the next round of Coors Light is on us.
  • So we invented this smart beer tap that does the listening for them and even better, turns Bud Light's negativity into rounds of Coors Light on us."
  • In those accounts, Coors Light will buy a round of Coors Light every time a Bud Light ad plays on the on-premise TV screens.

Global Keg Debuts First Ever Global Brewerfest in Denver During the Craft Brewers Conference

Retrieved on: 
Friday, March 22, 2019

Global BrewerFest guests are invited to:

Key Points: 
  • Global BrewerFest guests are invited to:
    The Global BrewerFest is presented by Global Keg, the worldwide leader in Keg Rental and Smart Logistics.
  • The Global BrewerFest provides a fun-first experience for brewers and lets them sample an interesting variety of global brews and learn how Global Keg can help expand their business in new markets.
  • "The Global BrewerFest event aims to bridge the gap between the breweries who attend the CBC and international beer markets," says Paul Barry, President of Global Keg.
  • The Global BrewerFest is open to all brewers attending the Craft Brewers Conference and specially invited guests.

Beer Brand Brewgooder Launches Provoking 'Dirty Pint' Video to Promote World Water Day

Retrieved on: 
Friday, March 22, 2019

GLASGOW, Scotland, March 22, 2019 /PRNewswire/ -- Brewgooder, the craft beer brand on a mission to end water poverty for 1 million people, has launched a provocative social media campaign for World Water Day this year aimed at drinkers and breweries worldwide.

Key Points: 
  • GLASGOW, Scotland, March 22, 2019 /PRNewswire/ -- Brewgooder, the craft beer brand on a mission to end water poverty for 1 million people, has launched a provocative social media campaign for World Water Day this year aimed at drinkers and breweries worldwide.
  • The impactful video referred to as 'The Dirty Pint' is raising awareness of World Water Day and intends to encourage 'conscious drinking' recognising the estimated 800m people globally that are forced to regularly drink from unsafe water sources.
  • In contrast, the campaign and video from Brewgooder gives a far more sobering definition of the phrase.
  • Alan Mahon, Founder of Brewgooder said, "This World Water Day we are taking something synonymous with irresponsible drinking - and turning it on its head.

Ottawa continues to squeeze beer drinkers with Budget 2019

Retrieved on: 
Tuesday, March 19, 2019

OTTAWA, March 19, 2019 /CNW/ - Brewers are disappointed that the 2019 Budget does nothing to stop taxes on beer, wine and spirits from going up yet again.

Key Points: 
  • OTTAWA, March 19, 2019 /CNW/ - Brewers are disappointed that the 2019 Budget does nothing to stop taxes on beer, wine and spirits from going up yet again.
  • Brewers asked the federal government to repeal its escalator tax in Budget 2019, arguing Canadians already pay enough tax on their beer.
  • Budget 2019 ignores this value chain by continuing to squeeze already overtaxed beer drinkers.
  • As the national voice of beer, Beer Canada represents over 50 Canadian brewing companies that account for 90% of beer made in Canada.

Michter's to Release US*1 Barrel Strength Rye

Retrieved on: 
Tuesday, March 19, 2019

LOUISVILLE, Ky., March 19, 2019 /PRNewswire/ --The Louisville based distiller will be releasing its Michter's US*1 Barrel Strength Kentucky Straight Rye Whiskey this April 2019.

Key Points: 
  • LOUISVILLE, Ky., March 19, 2019 /PRNewswire/ --The Louisville based distiller will be releasing its Michter's US*1 Barrel Strength Kentucky Straight Rye Whiskey this April 2019.
  • I think this US*1 Barrel Strength Rye is really exceptional."
  • Michter's US*1 Barrel Strength Rye is a single barrel product, and the average proof of the barrels in this April 2019 release is 110.8 proof.
  • According to Michter's President Joseph J. Magliocco, the idea to offer a barrel strength rye came from tasting different barrel samples at the distillery.

Visiongain Report Provides Critical Market-led Data on the $2.5bn Low / Zero Alcohol Beer and Wine Market

Retrieved on: 
Tuesday, March 19, 2019

19, 2019 /PRNewswire/ -- The global low/zero alcohol beer and wine market is estimated to reach $2.5bn in 2024.

Key Points: 
  • 19, 2019 /PRNewswire/ -- The global low/zero alcohol beer and wine market is estimated to reach $2.5bn in 2024.
  • The beer submarket is expected to hold 51% share of the global low/zero alcohol beer and wine market in 2024.
  • The global low/zero alcohol beer and wine market is estimated to grow at a CAGR of 6.2% through the forecast period.
  • The 167-page report provides clear detailed insight into the global low/zero alcohol beer and wine market.