SEAL Calls On Starbucks To #UpTheCup and Adopt Truly Recyclable Paper Cups
The SEAL Impact Team presents UpTheCup, a campaign dedicated to clear up the misconception surrounding the sustainability of Starbucks Cups and paper cups in general.
- The SEAL Impact Team presents UpTheCup, a campaign dedicated to clear up the misconception surrounding the sustainability of Starbucks Cups and paper cups in general.
- When paper cups are effectively recycled, it can cut around 54% of their GHG emissions from each cup's total life cycle.
- A US-wide consumer survey (sample size of 1,000) conducted by SEAL:
Showed that 83% of Starbucks consumers believe their paper cups are recyclable. - When first investigating the issue of paper cup sustainability further, the SEAL Impact Team was surprised to learn that fully recyclable paper cups are widely in use globally.