Aveda Develops Game-Changing Care for Curls and Coils, Made for Real Life
MINNEAPOLIS, April 24, 2024 /PRNewswire/ -- Aveda, the purpose-driven pioneer of plant-powered, high-performance hair care, announces the launch of be curly advanced™, a game-changing new lineup of products created specifically for curls, coils and waves.
- Aveda R&D and Aveda Texture Team Artists refined formulas over a 4-year period of trial and error to ensure efficacy, and outstanding results for curls, coils and waves.
- Aveda be curly advanced™ Co-Wash (SRP: $50)
Gentle, sulfate cleanser free co-wash removes build-up between wash days without stripping curls and coils. - Aveda be curly advanced™ Curl Perfecting Primer (SRP: $41)
Preps curls for styling by detangling and sealing the cuticle. - be curly advanced™ is available starting April 24, 2024 in Aveda salons, spas, stores and online at aveda.com.