Miller Kaplan Unveils New Branding

Miller Kaplan Arase LLP, a top-100 certified public accounting firm,
recently unveiled a major rebrand. This all-encompassing refresh
includes branding the firm as Miller Kaplan, a new logo, and a complete
redesign of the firm’s website.

In recent years, Miller Kaplan has strategically built its staff,
capabilities, and technology to better drive the success of its clients.
With this launch, these components unify behind a clean, clear, and
revitalized brand.

“The last four decades have been a time of significant growth and
expansion for our firm – adding 3 major areas of expertise, 22 partners,
approximately 145 associates, and 5 locations,” asserted Doug
Waite, managing partner at Miller Kaplan. “This success can largely
be attributed to our firm values and we saw rebranding as an opportunity
to ensure that our visual identity reflects those values and prepares us
for continued growth.”

The firm’s refreshed brand identity puts new emphasis on its philosophy
of “listen, then advise.”

“Our priority has always been to support our clients, push them forward,
and help them achieve their goals,” remarked Michael
Kaplan, partner at Miller Kaplan. “With the new campaign tagline,
‘It’s more than just numbers. It’s your <life/business/family/dreams>.’
we highlight how we’re focused on helping our clients protect and grow
what is most important to them.”

Miller Kaplan’s new logo includes two triangles – forward- and
upward-facing – representing the firm’s mission to help clients achieve
continued growth. The new website and other brand assets use simple,
bold graphics and concise language to succinctly convey the complexities
inherent within the firm’s specializations. The new website also gives
the firm an opportunity to acknowledge its rich history
– paying tribute to the heritage and leadership that has guided the firm
since its modest beginnings in 1941.

Please visit millerkaplan.com
to explore the new website and learn more about how Miller Kaplan can
help you reach – and exceed – your goals.

About Miller Kaplan

Listen, then advise. That’s what has made Miller Kaplan one of the top
100 certified public accounting firms in the United States. Established
in 1941, Miller Kaplan has been providing audit, accounting, tax,
business management, licensing and royalty, industry metrics, and
consulting services, to individuals, businesses, fiduciaries, and
tax-exempt organizations for more than 75 years. Visit millerkaplan.com
for more information.

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