Intelligent Chat Helps B2B Marketers Increase Lead Generation and Improve Sales Conversions, Botco.ai Survey Finds
SCOTTSDALE, Ariz., Dec. 7, 2022 /PRNewswire-PRWeb/ -- Eighty-five percent of B2B companies that conduct demand generation campaigns also leverage chatbots or conversational marketing agents to support those campaigns — to great success in most cases. According to a new study published today by Botco.ai (http://www.botco.ai), the leading HIPAA-compliant conversational marketing platform, B2B marketers have seen a considerable boost in both the quality and quantity of the leads their demand generation campaigns produce as a direct result of chatbots, resulting in more lead volume as well as better and faster conversion rates. Titled "The State of Chatbots in B2B Demand Generation" and based on surveys conducted in October with 1,000 B2B marketers from throughout the U.S., the report offers a look at how those marketers are leveraging intelligent chat agents within demand gen campaigns and their effectiveness to date.