The Innovative Hotelier Podcast: Adding a Guest Wellness Program to Build Brand and Increase Revenue

This program would offer a value-added amenity that guests appreciate, thereby increasing booking rates, brand loyalty, occupancy rates, and revenue.

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Tuesday, September 20, 2022
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Tags: 
Mental Health, General Health, Other Travel, Social Media, Lodging, Destinations, Vacation, Media, Travel, Other Communications, Health, Public Relations, Investor Relations, Marketing, Advertising, Telemedicine, Virtual Medicine, Communications, Other Health, Health, Safety, Risk, United Nations, ATA, Growth, Industry, Program, Travel, CEO, Resort fee, International Air Transport Association, Hospitality, Fear, Hotel, Health insurance
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CALIFORNIA, UNITED STATES, NORTH AMERICA
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HOSPITALITY WELLNESS PROGRAM
Summary
Key Points: 
  • This program would offer a value-added amenity that guests appreciate, thereby increasing booking rates, brand loyalty, occupancy rates, and revenue.
  • Hospitality Wellness solution is to provide excellent value to the Resort Fee charged by hotels with immediate access to healthcare information and consultations, thus increasing visitors and revenue.
  • Lightfoot says, With immediate access to healthcare information and consultations, hotels will experience fewer cancellations and guest downtime due to injury or illness, resulting in more revenue for hotels -- especially those with casinos.
  • Serving hotels and resorts worldwide, Hospitality Wellness Group offers an innovative visitor and revenue-enhancing service, called Hospitality Wellness Program which delivers major value to hotels and resorts throughout the world.


Hospitality Wellness Group (Hospitality Wellness), an integrated digital health solution available to hotels that provides 24/7 access to board-certified doctors powered by MediOrbis, today announces that Donald Lightfoot, Ambassador, United Nations Global Wellness, and CEO, Hospitality Wellness Group, appeared with Robin Trimingham, host of The Innovative Hotelier podcast, to highlight the extent to which fear of illness continues to influence international travel and emphasize the right guest wellness program that sustains the health and well-being of guests. This program would offer a value-added amenity that guests appreciate, thereby increasing booking rates, brand loyalty, occupancy rates, and revenue.

“During my recent presentation at the United Nations World Tourism Organization conference in Madrid, the panel reinforced that the industry’s primary focus now is on health, wellbeing and wellness programs that allow for people to take care of their health and to ensure immediate access to care is available to those who need it,” reports Lightfoot.

The International Air Transport Association (ATA) recently released statistics which indicate that domestic travel numbers are anticipated to reach as much as 93% of 2019 levels this year. However, international travel is still lagging and only expected to reach about 69% of the 2019 numbers leading many to believe that concerns still exist regarding the risk of becoming ill while traveling.

According to Chip Rogers, CEO, American Hotel & Lodging Association, “The key to recovery and growth in our industry is communicating and delivering enhanced health, safety and cleanliness standards that meet – and exceed – guests’ expectations when visiting hotels.”

Hospitality Wellness’ solution is to provide excellent value to the Resort Fee charged by hotels with immediate access to healthcare information and consultations, thus increasing visitors and revenue.

Lightfoot says, “With immediate access to healthcare information and consultations, hotels will experience fewer cancellations and guest downtime due to injury or illness, resulting in more revenue for hotels -- especially those with casinos.”

About Hospitality Wellness Program

Serving hotels and resorts worldwide, Hospitality Wellness Group offers an innovative visitor and revenue-enhancing service, called Hospitality Wellness Program which delivers major value to hotels and resorts throughout the world. www.hospitalitywellnessgroup.org.

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