Virginia Commonwealth University Taps iModules as its Integrated Engagement Solution

LEAWOOD, Kan., Sept. 27, 2018 /PRNewswire-PRWeb/ -- Virginia Commonwealth University has selected the higher ed fundraising and engagement leader, iModules, as its partner for digital engagement with its alumni and donors. In addition to enhancing its communications strategy, the integrated platform, Encompass, will help VCU achieve its annual fundraising goals.

"VCU was tasked with finding a solution that not only allowed them to foster a cohesive online experience for its alumni and supporters but also one that integrates into their current back-end database. In this new partnership, iModules integrated solution will inspire VCU's communication strategy, elevating their digital touchpoints and, in turn, positively impacting their constituent engagement," said Craig Heldman, president and CEO of iModules.

Since 2002, iModules has given higher education institutions the power to make more strategic, data-driven marketing decisions that move the needle on annual giving and alumni engagement. The Encompass platform's robust feature set includes:

• Website design
• Email design and marketing
• Online giving, including complex donation forms, gift matching, crowdfunding, and scoreboards for gamified giving
• Content management
• Event management
• Data management, including integration with more than 40 independent databases
• Membership management
• Social networking integration

About Virginia Commonwealth University
Virginia Commonwealth University is a major, urban public research university with national and international rankings in sponsored research. Located in downtown Richmond, VCU enrolls more than 31,000 students in 217 degree and certificate programs in the arts, sciences and humanities. Thirty-eight of the programs are unique in Virginia, many of them crossing the disciplines of VCU's 11 schools and three colleges. The VCU Health brand represents the VCU health sciences academic programs, the VCU Massey Cancer Center and the VCU Health System, which comprises VCU Medical Center (the only academic medical center and Level I trauma center in the region), Community Memorial Hospital, Children's Hospital of Richmond at VCU, MCV Physicians and Virginia Premier Health Plan. For more, please visit http://www.vcu.edu and vcuhealth.org.

About iModules
Powerful technology. Inspired engagement. Lifelong relationships. More than 800 higher education institutions partner with iModules to drive larger gifts, increase event attendance and membership, and improve participation rates through data-driven, meaningful engagement. Learn more at imodules.com.

SOURCE iModules