UserTesting's Global Survey Uncovers Consumer Willingness to Trade Privacy for Better Deals in AI-Driven Retail—What Retailers Need to Know
The survey examines US, AUS, and UK consumer attitudes and experiences concerning the use of artificial intelligence (AI) in retail.
- The survey examines US, AUS, and UK consumer attitudes and experiences concerning the use of artificial intelligence (AI) in retail.
- View the full release here: https://www.businesswire.com/news/home/20230914359887/en/
The survey shows that in the United States, 87 percent of respondents are amenable to providing personal information to retailers for cost-savings benefits. - However, 72 percent of global shoppers report concern over privacy issues while interacting with AI during their shopping journeys.
- On a global scale, 75 percent claim to either have “very well” or “somewhat well” understanding of AI.