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fullthrottle.ai Releases Audience Planner Fueled by Generative AI to Simplify Addressable Targeting for Advertisers

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金曜日, 5月 31, 2024

Research, Generative, CPO, IHeartMedia, McKinsey & Company, Marketing, Spectrum, Synthetic media, Planner

The Generative AI-informed Audience Planner relies on the user’s integrated first- and third-party data to identify audiences that meet highly targeted criteria.

Key Points:

The Generative AI-informed Audience Planner relies on the user’s integrated first- and third-party data to identify audiences that meet highly targeted criteria.
According to recent research from McKinsey , Generative AI could contribute up to $4.4 trillion in annual global productivity; the same report expects the productivity of marketing to increase by five to 15 percent as a result of Generative AI.
New tools backed by Generative AI also allow advertisers to extract more value from their owned data, informing addressable campaigns with highly-defined audience targets.
The new Audience Planner from fullthrottle.ai dramatically simplifies the process of creating and implementing targeted advertising audiences.

EasyKnock Launches Marketing Partnership With iHeartMedia

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火曜日, 5月 28, 2024

Construction & Property, Finance, Entertainment, Marketing, Communications, Professional Services, TV and Radio, Digital Marketing, Residential Building & Real Estate, Partnership, IHeartMedia, Learning, Corporate development, Radio, Music

EasyKnock , the first home equity solution platform, has entered into an expansive marketing partnership with iHeartMedia which will include nationwide on-air and digital advertising campaigns across iHeartMedia broadcast radio and digital platforms.

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EasyKnock , the first home equity solution platform, has entered into an expansive marketing partnership with iHeartMedia which will include nationwide on-air and digital advertising campaigns across iHeartMedia broadcast radio and digital platforms.
EasyKnock exists to help the millions of Americans* facing barriers in accessing their own home equity.
This marketing partnership will help build further awareness and highlight the new paths to financial stability that EasyKnock provides.
“iHeartMedia has a loyal, deeply engaged audience,” said Jarred Kessler, CEO and Founder of EasyKnock.

iHeartMedia, Anthem Blue Cross and Blue Shield and Common Threads Host “Manners Matter” Field Trip for College Park Elementary

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火曜日, 5月 14, 2024

Anthem Blue Cross and Blue Shield has partnered with iHeartMedia and national nutrition education nonprofit Common Threads to provide College Park Elementary School students, families and staff with cooking and nutrition education designed to encourage lifelong healthy habits.

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Anthem Blue Cross and Blue Shield has partnered with iHeartMedia and national nutrition education nonprofit Common Threads to provide College Park Elementary School students, families and staff with cooking and nutrition education designed to encourage lifelong healthy habits.
View the full release here: https://www.businesswire.com/news/home/20240514240415/en/
Anthem Blue Cross and Blue Shield associates assist students from College Park Elementary School with the "Manners Matter" program.
"We develop partnerships that address social inequities in the communities where our members live and work,” said Robert Bunch, president of Anthem Blue Cross and Blue Shield of Georgia.
Linda Novick O’Keefe, Common Threads’ Chief Executive Officer explained “here at Common Threads, we aim to improve community health through the power of nutrition and food.

iHeartMedia, Inc. Reports Results for 2024 First Quarter

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木曜日, 5月 9, 2024

iHeartMedia, Inc. (Nasdaq: IHRT) today reported financial results for the quarter ended March 31, 2024.

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iHeartMedia, Inc. (Nasdaq: IHRT) today reported financial results for the quarter ended March 31, 2024.
Digital Audio revenue increased $15.6 million, or 7.0%, driven primarily by continuing increases in demand for podcast advertising.
Consolidated direct operating expenses decreased $3.2 million, or 0.9%, during the three months ended March 31, 2024 compared to the same period of 2023.
Consolidated Selling, General & Administrative ("SG&A") expenses decreased $17.7 million, or 4.4%, during the three months ended March 31, 2024 compared to the same period of 2023.

NBCUniversal Chooses iHeartMedia as the Exclusive Audio Partner for Its Coverage of This Summer’s Paris Olympic Games

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水曜日, 5月 8, 2024

NBCUniversal has chosen iHeartMedia as its exclusive audio partner for the Olympic Games Paris 2024.

Key Points:

NBCUniversal has chosen iHeartMedia as its exclusive audio partner for the Olympic Games Paris 2024.
“We’re excited to partner with iHeartMedia to provide Olympic fans with even more ways to enjoy the Paris Olympic Games,” said Gary Zenkel, President, NBC Olympics.
The U.S. has led the medal count at seven consecutive Summer Games and looks to be a powerhouse again.
Listeners can follow along to learn and celebrate the athletes, city, and culture of the Paris Olympic Games.

Generative AI Market Set for Meteoric Rise, Expected to Reach $266 Billion by 2032

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月曜日, 5月 6, 2024

VANCOUVER, BC, May 6, 2024 /PRNewswire/ -- USA News Group – Despite a lack of consensus among thousands of experts on the development of artificial intelligence (AI) as it permeates the global economy, one thing is certain, AI is here to stay. According to analysts at Fintech Futures, the Generative AI Market expected to reach a revenue of US$266 billion by 2032, growing at an explosive CAGR of 37.8%. Behind the scenes of this AI-revolution, several tech companies are jockeying for position and adding new propositions for their clients, including developments from Scope AI Corp. (CSE: SCPE) (OTCQB: SCPCF), Cisco Systems, Inc. (NASDAQ: CSCO), Mobileye Global Inc. (NASDAQ: MBLY), Samsara Inc. (NYSE: IOT), and Veritone, Inc. (NASDAQ: VERI).

Key Points:

According to analysts at Fintech Futures, the Generative AI Market expected to reach a revenue of US$266 billion by 2032 , growing at an explosive CAGR of 37.8%.
The platform's intuitive web interface allows businesses of any size to easily start and create tailored solutions.
Quest Waste Management recently selected Samsara Inc. (NYSE: IOT) to provide its industry-leading AI dash cams to improve fleet safety.
The suite utilizes the aiWARE enterprise AI platform to deliver comprehensive capabilities in media monitoring, content discovery, ad verification, and analytics.

Generative AI Market Set for Meteoric Rise, Expected to Reach $266 Billion by 2032

Retrieved on:

月曜日, 5月 6, 2024

VANCOUVER, BC, May 6, 2024 /PRNewswire/ -- USA News Group – Despite a lack of consensus among thousands of experts on the development of artificial intelligence (AI) as it permeates the global economy, one thing is certain, AI is here to stay. According to analysts at Fintech Futures, the Generative AI Market expected to reach a revenue of US$266 billion by 2032, growing at an explosive CAGR of 37.8%. Behind the scenes of this AI-revolution, several tech companies are jockeying for position and adding new propositions for their clients, including developments from Scope AI Corp. (CSE: SCPE) (OTCQB: SCPCF), Cisco Systems, Inc. (NASDAQ: CSCO), Mobileye Global Inc. (NASDAQ: MBLY), Samsara Inc. (NYSE: IOT), and Veritone, Inc. (NASDAQ: VERI).

Key Points:

According to analysts at Fintech Futures, the Generative AI Market expected to reach a revenue of US$266 billion by 2032 , growing at an explosive CAGR of 37.8%.
The platform's intuitive web interface allows businesses of any size to easily start and create tailored solutions.
Quest Waste Management recently selected Samsara Inc. (NYSE: IOT) to provide its industry-leading AI dash cams to improve fleet safety.
The suite utilizes the aiWARE enterprise AI platform to deliver comprehensive capabilities in media monitoring, content discovery, ad verification, and analytics.

Spark Joy for Mother's Day

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水曜日, 5月 1, 2024

The Bobby Bones Show, Spouse, Make-A-Wish Foundation, IHeartMedia, Partnership, Friends, Child, Kondo effect, Organization

ALBUQUERQUE, N.M., May 1, 2024 /PRNewswire/ -- WiseChoice Foods LLC, the manufacturer of the frozen pizza & snack brand WisePies Pizza, announced today the Spark Joy for Mother's Day fundraiser benefiting Make-A-Wish as well as food banks and family support programs across the country. Starting May 6 for one week only, shoppers can spark joy for Mother's Day by visiting www.wisepiespizza.com/wishpie and making a $10 WishPie purchase. The WishPie, a Cinnamon Apple Drizzle Dessert Pizza, was developed in partnership with Make-A-Wish incorporating bright blues and corals as well as a wish story onto the packaging.

Key Points:

Starting May 6 for one week only, shoppers can spark joy for Mother's Day by visiting www.wisepiespizza.com/wishpie and making a $10 WishPie purchase.
Spark Joy for Mother's Day fundraiser benefiting Make-A-Wish, food banks and family support programs across the country
With each $10 purchase, supporters will help grant more wishes through Make-A-Wish for children fighting critical illnesses across the country.
$1 is donated to Make-A-Wish and the actual WishPie will be donated in the supporter's name and delivered to organizations like food banks or support programs that spark joy in the lives of children and families.
And with the support of strong promotional partners and talent, we can make an incredible impact for Mother's Day!"

Welcome to the New Roaring ‘20’s With Atlanta's Damsel Cabaret & Supper Club

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水曜日, 4月 10, 2024

ATLANTA, April 10, 2024 (GLOBE NEWSWIRE) -- The curtain is rising on Damsel, the highly anticipated next-generation Cabaret and Supper Club, and with it comes an unprecedented entertainment experience.

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ATLANTA, April 10, 2024 (GLOBE NEWSWIRE) -- The curtain is rising on Damsel, the highly anticipated next-generation Cabaret and Supper Club, and with it comes an unprecedented entertainment experience.
“We are beyond thrilled to bring this classy, reimagined version of Cabaret to Atlanta,” states Dave Green.
Damsel’s immersive sound and lighting design was developed by nationally acclaimed technology expert Bradley Bergeron.
Sallid hand-picked the immensely talented cast of six dancers during auditions that took place in Los Angeles, New York and Atlanta.

iHeartMedia and Deep Blue Sports + Entertainment Launch Women’s Sports Audio Network – The First-Ever Audio Platform Dedicated to Women’s Sports

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火曜日, 4月 23, 2024

America’s #1 audio company iHeartMedia and Deep Blue Sports + Entertainment today announced a new partnership to launch the Women’s Sports Audio Network (WSAN), the first-ever audio platform dedicated exclusively to women’s sports.

Key Points:

America’s #1 audio company iHeartMedia and Deep Blue Sports + Entertainment today announced a new partnership to launch the Women’s Sports Audio Network (WSAN), the first-ever audio platform dedicated exclusively to women’s sports.
The launch of the first-ever women’s sports audio network comes at a time when investment and viewership numbers for women’s sports are on the rise.
This new slate will join iHeart’s growing roster of women’s voices in sports podcasting, such as Cari Champion, Erin Andrews and others.
The new partnership was announced on stage at Deep Blue and Axios’ Business of Women’s Sports Summit, held in New York City.