Betterware Joins the Mexican Olympic Committee in Supporting Athletes Representing Mexico at the 2024 Olympiad
GUADALAJARA, Mexico, April 18, 2024 /PRNewswire/ -- Betterware de México, S.A.P.I. de C.V. (Nasdaq:BWMX) ("BeFra" or the "Company"), Betterware, a BeFra Group brand, leader in Mexico's direct-to-consumer home solutions and beauty markets, proudly announced today its partnership with the Mexican Olympic Committee to support the committee's more than 100 athletes who are training for and will compete in the most important global sports event in 2024.
- BeFra's support of Mexican athletes traveling across the ocean to face the world's best athletes at the 2024 Olympiad is consistent with the Company's long-standing interest in promoting sports and healthy lifestyles.
- BeFra's support of this year's Mexican Olympic team began when Andrés Campos, CEO of Grupo BeFra, and Santiago Campos, CEO of Betterware Mexico, presented a check for one million pesos to María José Alcalá Izguerra, President of the Mexican Olympic Committee, on April 17th, 2024.
- María José Alcalá Izguerra commented: "For the Mexican Olympic Committee, it is a pleasure to continue forging the many alliances that benefit our athletes.
- We are convinced that the joint efforts of Mexico's private sector and the Olympic Committee will have the greatest impact at the 2024 Olympiad.