Addressable | Jotup

AdCellerant Launches Two New Groundbreaking Streaming TV Products

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星期四, 四月 18, 2024

Addressable, Marketing, Advertising, ROI, Streaming television, Television

DENVER, April 18, 2024 /PRNewswire/ -- AdCellerant, a leading marketing technology and services company, proudly announces the debut of two revolutionary products poised to redefine Streaming TV advertising: Streaming TV Plus and Streaming TV Premium.

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DENVER, April 18, 2024 /PRNewswire/ -- AdCellerant, a leading marketing technology and services company, proudly announces the debut of two revolutionary products poised to redefine Streaming TV advertising: Streaming TV Plus and Streaming TV Premium.
AdCellerant proudly announces the debut of two revolutionary products poised to redefine Streaming TV advertising.
In addition to Streaming TV Plus, we've launched Streaming TV Premium, a truly exclusive offering.
Streaming TV Plus, Streaming TV Premium, and the Addressable Streaming TV product, which offers unparalleled brand awareness-building capabilities, micro-targeting precision, and foot traffic attribution, underscore AdCellerant's commitment to innovation and excellence in digital advertising.

DENTSU LAUNCHES MERKURY FOR MEDIA, NEXT EVOLUTION OF ENTIRELY PEOPLE-INFORMED AND ACTIVATED MEDIA

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星期四, 三月 28, 2024

ROI, Attention, Algorithm, MFA, Motivation, LG, Freewheel, Growth, NBCU, Beeswax, Amazon, CDPS, Media, Addressable, Salesforce, Side platform, Meta, Dentsu, Carat, Identity, AWS, Brazing, Roku, Adobe, ID, MMM, Advertising, LiveRamp, IDS, CTV, Owned-and-operated station

NEW YORK, March 28, 2024 /PRNewswire/ -- Dentsu announced today the official launch of Merkury for Media, the network's latest offering within its unrivaled global data, identity, and insights platform, Merkury. The new product is the only one live in-market today where every dollar of media is placed using first-party people data optimized to business outcomes as the root of all linear and digital media planning and buying.  Dentsu's global Merkury product suite will continue to expand in scope and scale in new markets across enterprise, media and creative capabilities in the coming months.

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With Merkury for Media we can make media dollars work harder in unrivaled fashion through data-driven, customer-centric experiences, intelligent media allocations and optimizations that drive higher business value and media performance for our clients," said Sean Reardon, CEO, Americas Media Practice, dentsu.
The Merkury Audience Builder interface provides the seamless integration of client first-party data, in a connected, brand-safe environment, anonymized Merkury IDs of 268MM adults inclusive of 144MM households.
Merkury IDs can be enriched with 10k+ proprietary and marketplace consumer data attributes including customized survey-based behavior and motivation data.
Based on premier plans built within Merkury Planner, Merkury Activate reaches a client's first-party-based audience segments at scale without cookies.

New Go Addressable and CIMM Study Demonstrates How Addressable TV Advertising Increases Reach of Linear TV Ad Campaigns

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星期四, 二月 29, 2024

One of the report’s key findings was this: Leveraging a portion of ad dollars for addressable TV advertising, in addition to linear TV, in the majority of cases, results in increased campaign reach.

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One of the report’s key findings was this: Leveraging a portion of ad dollars for addressable TV advertising, in addition to linear TV, in the majority of cases, results in increased campaign reach.
Incorporating addressable TV advertising into a brand’s media mix consistently garners about 40% reach, regardless of a marketer’s target audience penetration.
The two firms also conducted an in-depth analysis of 145 addressable TV ad campaigns, which measured the reach and frequency of both linear TV and addressable advertising.
Addressable delivers incremental reach to both large and small linear campaigns: Addressable TV adds incremental reach when linear reach begins to plateau, making it more cost efficient.

INVIDI Technologies and Tata Play Revolutionize Television Advertising Landscape in India with Launch of Data-Driven Addressable Advertising

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星期三, 二月 21, 2024

Software, Data Analytics, TV and Radio, Advertising, Communications, Professional Services, Technology, Entertainment, Television, Pay television, Tata Play, Addressable, Partnership

The collaboration leverages INVIDI's innovative addressable advertising technology, empowering Tata Play to deliver personalized ads to over twenty million connections across Tata Play’s footprint.

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The collaboration leverages INVIDI's innovative addressable advertising technology, empowering Tata Play to deliver personalized ads to over twenty million connections across Tata Play’s footprint.
“INVIDI Technologies is proud to join forces with Tata Play to introduce cutting-edge addressable advertising solutions to the Indian television landscape.
The partnership between INVIDI and Tata Play represents a significant leap forward in the evolution of television advertising in India.
The launch of addressable advertising solutions by INVIDI and Tata Play is poised to reshape the television advertising landscape in India.

Go Addressable and Advertiser Perceptions Research Finds Intent to Use Addressable TV Advertising Has Doubled in the Last Two Years; 40% Expect to Spend More on the Channel in 2024

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星期三, 十一月 29, 2023

This latest report is part of a series that has tracked the growth of addressable TV advertising over the last three years.

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This latest report is part of a series that has tracked the growth of addressable TV advertising over the last three years.
Specifically, the number of advertisers who plan to start using addressable in the coming year has doubled since 2021: from 25% to 50%.
Additionally, the intent to spend more on addressable TV advertising has risen for the third year in a row.
Currently, 2 in 5 (40%) of TV advertisers expect to spend more on the channel in 2024 than they did in 2023.

Go Addressable Announces Its Official Formation as an Industry Trade Organization

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星期一, 十一月 27, 2023

Marketing, Advertising, Communications, Research, Altice, Addressable, Education, Online shopping, Paramount

Go Addressable , an industry initiative to advance addressable advertising, today announced that the entity has been incorporated as an official, non-profit trade organization, comprised of Altice USA’s a4 Advertising, Charter Communications’ Spectrum Reach®, Comcast Advertising, DIRECTV Advertising, DISH Media and its inaugural programmer – and newest – member: Paramount Advertising.

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Go Addressable , an industry initiative to advance addressable advertising, today announced that the entity has been incorporated as an official, non-profit trade organization, comprised of Altice USA’s a4 Advertising, Charter Communications’ Spectrum Reach®, Comcast Advertising, DIRECTV Advertising, DISH Media and its inaugural programmer – and newest – member: Paramount Advertising.
This latest development and milestone are noteworthy as they point to the organization’s continued momentum as well as the larger industry interest, awareness around and growing usage and adoption of addressable TV advertising.
We’re very excited to lead programmer participation in this industry group,” said Maribel Becker, VP, Addressable Advertising Partnerships, Paramount.
The theme of this year’s event, which takes place on Wednesday, November 29, is the converged future of addressable TV advertising.

Scout Wins the 2023 T3 Tech Summit Pitch Battle in Fort Worth, Texas

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星期一, 十一月 6, 2023

Dublin Tech Summit, 2009 Queensland House and Land.com 300, FrontDoor, BHR, Workflow, New York University Stern School of Business, Marketing, Business, Scout, AI, Communication, Management, Real estate, Sales, Copper, Auction, Retail, Addressable, Chime

LADERA RANCH, Calif., Nov. 6, 2023 /PRNewswire-PRWeb/ -- T3 Sixty, a leading residential real estate management consulting and research firm, named Scout the winner of the 2023 T3 Tech Summit Pitch Battle during its second annual Tech Summit in Fort Worth, Texas.

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AI-powered communication platform took home top honors; Level Up, LocalizeOS, Rayse named finalists
LADERA RANCH, Calif., Nov. 6, 2023 /PRNewswire-PRWeb/ -- T3 Sixty , a leading residential real estate management consulting and research firm, named Scout the winner of the 2023 T3 Tech Summit Pitch Battle during its second annual Tech Summit in Fort Worth, Texas.
"This year's pitch battle was an amazing showcase of some of the hottest and newest technology in residential real estate," said T3 Sixty Executive Vice President of Technology Travis Saxton.
In the first round of the pitch battle, companies were categorized by their place in the consumer experience, allowing competitors to pitch against like-minded offerings.
"This year's pitch battle was an amazing showcase of some of the hottest and newest technology in residential real estate.

Bell Media Launches Addressable Audio, Available Now on Bell DSP

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星期四, 十月 12, 2023

Senior, AM/FM, Bell, Advertising, Bell Media, Platform, Addressable, Consumer, Privacy, Mobile phone, Music, Sport

Addressable Audio, available now through Bell DSP and directly through a Bell Media sales representative, allows brands to target listeners through AM/FM streaming, on-demand tracks, and podcasts.

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Addressable Audio, available now through Bell DSP and directly through a Bell Media sales representative, allows brands to target listeners through AM/FM streaming, on-demand tracks, and podcasts.
"We are thrilled to launch Addressable Audio on Bell DSP, and further revolutionize how our ad partners connect with the market," said Stewart Johnston, Senior Vice-President, Sales and Sports, Bell Media.
Addressable Audio is now available programmatically on Bell DSP and DV360, or directly through a Bell Media sales representative as a managed service.
Source: Numeris PPM Data Total Canada, R03 2023, Mo-Su 2a-2a, P2+ Average Weekly Reach: Streaming Platform - Bell Media Radio Stations

New Research from Go Addressable Finds That Nearly Half of Advertisers Said Addressable TV Advertising Played a Role in Their Upfront Negotiations

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星期四, 九月 14, 2023

The research found that 47% of advertisers said that addressable TV played a role in their 2023-2024 upfront negotiations.

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The research found that 47% of advertisers said that addressable TV played a role in their 2023-2024 upfront negotiations.
We are committed to continuing our work to further its adoption.”
Founded in June 2021, Go Addressable is an industry inclusive initiative focused on accelerating the growth of addressable TV advertising.
“Addressable advertising has become an increasingly important part of the TV mix,” said Michael Piner, EVP, Advanced Advertising, Mediahub Worldwide.
The study is part of ongoing research from Go Addressable on the industry’s usage of addressable TV advertising.

Addressable Hires COO from Opendoor, Crosses $2 Bil in Client Sales

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星期四, 九月 7, 2023

Additionally, the company has announced that it hit a significant milestone, having helped generate over $2 billion in home sales for its customers since 2020.

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Additionally, the company has announced that it hit a significant milestone, having helped generate over $2 billion in home sales for its customers since 2020.
DeCarlo comes to Addressable with a decade of leadership roles in well-known tech firms, including Asana Inc. (NYSE: ASAN) and Opendoor Technologies Inc. (NASDAQ: OPEN).
From brokerage to software, consumer to enterprise, Katie has driven the initiatives and teams that scaled great product and customer experiences.
"I couldn't be more excited to join Addressable at this exciting milestone," says DeCarlo.