PubMatic Unveils Holistic Commerce Media Offering with the Launch of Convert
Convert helps commerce media networks leverage their valuable first-party data for audience extension at scale across the open internet.
- Convert helps commerce media networks leverage their valuable first-party data for audience extension at scale across the open internet.
- Leading industry brands, retailers, and advertisers such as IPG Mediabrands, Coles 360, dentsu, Lyft Media, MiQ, and Wallapop have joined PubMatic as partners in the development and announcement of its commerce media platform.
- The emerging commerce media digital supply chain is rife with fragmentation, causing commerce media networks and their advertisers to rely on multiple technology layers that drive inefficiencies.
- Convert empowers commerce media networks with a single, self-service platform that streamlines the complex and fragmented commerce media marketplace.