Billboard

• Digital OOH (DOOH) represented 33% of total OOH spend and grew almost 10% in 2023.
• In 2023, three of the top ten product industries that grew by double digits included, in order of percentage growth: Public Transportation Hotels & Resorts, Local Services & Amusements, and Schools Camps & Seminars.
• "There is no doubt the OOH space is seeing collective growth and progress," said Anna Bager, President and CEO, OAAA.
• "Increased focus on innovation and unbridled creativity continues to drive impressive growth across our industry and we don't see that slowing in 2024 and beyond.

• A Southern California bluegrass band is leading an effort to compensate the former child actor for his iconic "Dueling Banjos" scene in the movie Deliverance.
• Redden played the part of "Lonnie" who gets locked in a musical duel – "Dueling Banjos" – with actor Ronny Cox in one of the films enduring and iconic scenes.
• We launched the fundraising campaign simply to compensate Billy for helping to create a scene that has brought so much joy to so many people."
• "Billy Redden was largely forgotten," states musician Lance Frantzich, who has started a GoFundMe campaign to raise funds for Redden.

• But to me, the most important guest voice is the one least likely to be familiar to Beyoncé’s listeners: Linda Martell, the first commercially successful Black female country music artist.
• Two tracks on “Cowboy Carter,” “Spaghettii” and “The Linda Martell Show,” include spoken word commentary from Martell.
• By giving Martell a platform, Beyoncé simultaneously gives credit to her predecessor while staking her own place in the country music tradition.

‘A true feeling for a country lyric’

• Linda Martell’s rapid ascendancy to prominence as a country musician and her equally precipitous decline offer a lesson about the challenges Black artists faced in the 1970s.
• Born in South Carolina, Martell first began to sing as a child, forming a group with her sisters that performed R&B and gospel songs.

• Having recently released the hit “All I Have to Offer You (Is Me),” Pride was proving that Black country music artists could succeed.
• She went to Nashville, Tennessee, to record a country version of “Color Him Father,” a soul song by The Winstons that had hit No.
• She has a terrific style and a true feeling for a country lyric.” Martell’s success opened doors for her in Nashville.
• She was invited to join a host of country artists on tour, including Waylon Jennings and Hank Snow.

No margin for error

• Martell also faced thinly veiled racism from the people who were supposed to be promoting her career.
• Producer Shelby Singleton, who signed Martell, didn’t release “Color Me Country” on his SSI label, opting instead to record her on a subsidiary label, Plantation Records.
• With her record company promoting what essentially amounted to a one-hit wonder at her expense, Martell tried to switch labels.

Kicking open doors

• Brace yourself.
• But don’t give up.” Martell’s industry exile resonates with one element of “Cowboy Carter,” in particular.
• With “Cowboy Carter,” Beyoncé has triumphantly returned, kicking the doors open and marching through them with Martell proudly by her side, giving the 82-year-old country star the recognition that has long eluded her.

William Nash does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

• Merz Aesthetics®, the world’s largest dedicated medical aesthetics business, today announced the latest extension of their first-of-its kind, multi-year campaign, ‘Beauty on Your Terms’ with the addition of award-winning actor and musician Demi Lovato as the newest XEOMIN® (incobotulinumtoxinA) brand partner.
• View the full release here: https://www.businesswire.com/news/home/20240306431486/en/
  Merz Aesthetics® announces Demi Lovato as new Xeomin® (incobotulinumtoxinA) brand partner (Photo: Business Wire)
  The partnership with Lovato is a continuation of Merz Aesthetics’ multi-channel, digital-first ‘Beauty on Your Terms’ campaign, which has reimagined traditional pharmaceutical marketing strategy.
• “Part of that is also being mindful of what goes into the products you choose to use.
• Follow @XeominAesthetic to stay up to speed on the latest news from Demi Lovato.