Optimism despite disruptive forces in retail sector: WTW’s Global Retail Survey
But they face growing risks in a highly challenging and complex market, driven by disruptive forces such as social commerce, artificial intelligence (AI) and the metaverse, according to WTW’s Global Retail Risk Outlook 2024 .
- But they face growing risks in a highly challenging and complex market, driven by disruptive forces such as social commerce, artificial intelligence (AI) and the metaverse, according to WTW’s Global Retail Risk Outlook 2024 .
- Surprisingly, that includes 7% of online pure-play businesses, who have no physical footprint today.
- : Artificial intelligence is viewed as a pivotal opportunity, with 48% expecting it to revolutionise retail operations.
- “However, it is fascinating that despite so much commentary regarding the demise of physical retail, even purely on-line companies, see their future as including some element of physical retail space.”