Diageo

29 London Partners With US Media Company Bobi Media to Strengthen Market Offering

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星期五, 四月 26, 2024
Marketing, Advertising, Communications, Digital Marketing, Social Media, Public Relations, Investor Relations, International, Social media, Richard Caring, Publishing, Financial Times, PR, Partnership, VIP, Soho House, Pernod Ricard, Intelligence, Magic, Nike, Multimedia, Beauty, Very important person, Diageo, Growth, Virginity, Sadie Frost

Family-run communications agency 29 London officially announces their partnership with privately owned media company, Bobi Media based in New York City.

Key Points: 
  • Family-run communications agency 29 London officially announces their partnership with privately owned media company, Bobi Media based in New York City.
  • Female-founded business owners Francesca Gamble (29 London) and Sarah Hill (Bobi Media) are building a bright future by combining the expertise of two boutique agencies to serve International audiences.
  • Founder 29 London Francesca Gamble commented: “This is an exciting new step in our company's growth, we have been doing a lot more work in the US and it made sense to make that official with Bobi Media.
  • We’re thrilled to partner with the incredible talent at 29 London, and expand our unique offering to clients.

LEGENDARY MEDIA & MARKETING DEALMAKER MICHAEL KASSAN TO SPEAK AT 2024 OOH MEDIA CONFERENCE

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星期二, 四月 23, 2024
Royal Television Society, Entertainment, Syracuse University, Medialink, American Advertising Federation, Whitney Museum, Conference, Trustee, Press, Spokesperson, Big Brothers Big Sisters, OOH, Marketing, Council, Diageo, Advertising, Communications officer, Ad Council, Our Moment, Growth, Management

He will also share his view on the future of marketing and what is next for him post-MediaLink.

Key Points: 
  • He will also share his view on the future of marketing and what is next for him post-MediaLink.
  • "It's an exciting time for the OOH industry and the noteworthy thought leaders we've convened at this year's OOH Media Conference is reflective of our moment," said Bager.
  • The 2024 OOH Media Conference will convene thought leaders, advertisers, agencies, media owners and creators to participate in several tracks of curated programming, workshops and networking sessions.
  • This year's programming will underscore the conference theme, "Our Moment," highlighting the significance of unity during this transformative era for OOH.

Aviation American Gin to Release Six Specialty Bottles Inspired by Highly-Anticipated Marvel Studios' "Deadpool & Wolverine"

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星期五, 四月 19, 2024
Walt Disney Studios, Marvel Studios, Love, Aviation, Aviation American Gin, Diageo, Liquor

PORTLAND, Ore., April 19, 2024 /PRNewswire/ -- Get ready to marvel at the ginematic universe with six new limited-edition Aviation American Gin bottles inspired by Marvel Studios' "Deadpool & Wolverine," in US theaters July 26. To celebrate the release of the film, Aviation American Gin is giving fans (21+) the opportunity to dive headfirst into the action with the launch of limited-edition bottles rolling out at retailers nationwide and in select countries globally starting early this summer.

Key Points: 
  • For the first time ever, Aviation American Gin is Dropping a Series of Limited-Edition Bottles Slated to Hit Shelves Early this Summer
    PORTLAND, Ore., April 19, 2024 /PRNewswire/ -- Get ready to marvel at the ginematic universe with six new limited-edition Aviation American Gin bottles inspired by Marvel Studios' "Deadpool & Wolverine," in US theaters July 26.
  • "I discovered Aviation American Gin while shooting the first Deadpool movie," said Ryan Reynolds, Aviation American Gin's Co-Owner.
  • Beautifully designed by Maximum Effort and Sandstrom Partners, the new Aviation American Gin bottles draw inspiration from the beloved film franchise.
  • The Aviation American Gin bottles inspired by Marvel Studios' "Deadpool & Wolverine" are a 750mL bottle.

Aviation American Gin to Release Six Specialty Bottles Inspired by Highly-Anticipated Marvel Studios' "Deadpool & Wolverine"

Retrieved on: 
星期五, 四月 19, 2024
Walt Disney Studios, Marvel Studios, Love, Aviation, Aviation American Gin, Diageo, Liquor

PORTLAND, Ore., April 19, 2024 /PRNewswire/ -- Get ready to marvel at the ginematic universe with six new limited-edition Aviation American Gin bottles inspired by Marvel Studios' "Deadpool & Wolverine," in US theaters July 26. To celebrate the release of the film, Aviation American Gin is giving fans (21+) the opportunity to dive headfirst into the action with the launch of limited-edition bottles rolling out at retailers nationwide and in select countries globally starting early this summer.

Key Points: 
  • For the first time ever, Aviation American Gin is Dropping a Series of Limited-Edition Bottles Slated to Hit Shelves Early this Summer
    PORTLAND, Ore., April 19, 2024 /PRNewswire/ -- Get ready to marvel at the ginematic universe with six new limited-edition Aviation American Gin bottles inspired by Marvel Studios' "Deadpool & Wolverine," in US theaters July 26.
  • "I discovered Aviation American Gin while shooting the first Deadpool movie," said Ryan Reynolds, Aviation American Gin's Co-Owner.
  • Beautifully designed by Maximum Effort and Sandstrom Partners, the new Aviation American Gin bottles draw inspiration from the beloved film franchise.
  • The Aviation American Gin bottles inspired by Marvel Studios' "Deadpool & Wolverine" are a 750mL bottle.

BALCONES DISTILLING SEES "WHISKY FROM A NEW PERSPECTIVE" IN LATEST CAMPAIGN

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星期一, 四月 15, 2024
Whisky, Ceramic, PR, Partnership, Culture, Sidecar, Diageo, Single malt whisky, Music, Marketing, Creativity, DIAGEO, Nightclub

WACO, Texas, April 15, 2024 /PRNewswire/ -- Today Balcones Distilling unveils its new campaign, titled "Whisky from a New Perspective", inspired by the distillery team's artistic and fresh approach to whisky-making.

Key Points: 
  • This approach has made Balcones a pioneer in the Texas whisky revolution and a leader in the American Single Malt category."
  • The campaign creative highlights the unique process Balcones uses to make their whisky, including custom copper pot stills and custom barrels, and illustrates how its distilling team views whisky-making in the heart of Texas.
  • "Balcones sees whisky, and so much more, from a new perspective," said Liz Klesath, managing partner at Sidecar.
  • The 'Whisky from a New Perspective' campaign kicks off the newest chapter for Balcones—showcasing their continued innovative approach to making whisky."

Scale Computing Targets 50% YoY Growth as Record Q1 2024 is Fueled by Channel Partners and Customers Seeking VMware Alternative Solutions

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星期一, 四月 15, 2024
Boston, CRN, AI, Partnership, Scale, HP, VMware, Boston Consulting Group, Diageo, Growth

INDIANAPOLIS, April 15, 2024 /PRNewswire/ -- Scale Computing, a market leader in edge computing, virtualization, and hyperconverged solutions, today announced record revenue for the first quarter of 2024, increasing sales by 35 percent YoY from Q1 2023. Increased partner and customer demand for new virtualization and edge computing solutions drove the record growth. The company also announced that Don Aquilano has joined as Chief Administrative Officer. 

Key Points: 
  • Increased partner and customer demand for new virtualization and edge computing solutions drove the record growth.
  • The Q1 results put us on a trajectory to exceed 50 percent year-to-year revenue growth in 2024," said Jeff Ready, CEO and co-founder of Scale Computing.
  • In Q1, the company also launched two exclusive promotions for VMware partners and customers looking for new virtualization solutions.
  • Additionally, Scale Computing launched Scale Computing Showcase , offering partners and their customers open access to trial the Scale Computing Platform solutions suite.

Bulleit Frontier Whiskey 12-Year-Old Rye returns after five years

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星期四, 四月 11, 2024
Ageing, Rye, Bulleit Bourbon, Nose, Charring, Taste, Appetite, Light, Senior, Whisky, Rye whiskey, Diageo, Beer

LOUISVILLE, Ky., April 11, 2024 /PRNewswire/ -- After five years, a 2019 San Francisco World Spirits Competition Gold Medal, and a clamor of requests from bartenders and fans alike, Bulleit Frontier Whiskey is announcing the return of its 12-Year-Old American Straight Rye Whiskey.

Key Points: 
  • Bulleit Rye 12-Year-Old is a limited-availability extension of Bulleit Rye Whiskey, America's #1 selling rye whiskey1.
  • The 12-Year-Old uses the same mash bill as the flagship Rye:  95% rye and 5% malted barley- one of the highest rye percentages on the market.
  • Bulleit Master Blender Andrew MacKay added: "This Bulleit Rye 12-Year-Old release remains true to the rye whiskies we've crafted before.
  • No matter where or how you decide to enjoy Bulleit Rye 12-Year-Old, Bulleit reminds consumers 21+ to please remember to taste and serve responsibly.

Bulletproof, Global Brand Agency, Chooses Box for Cloud Content Management

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星期二, 四月 9, 2024
Software, Networks, Internet, Marketing, Advertising, Data Management, Communications, Technology, Cloud, Diageo, Partnership, Education, IWork, Heart, BETC, Adobe Creative Cloud, TB, Collaboration, Entertainment

Box, Inc. (NYSE:BOX), the leading Content Cloud, today announced that Bulletproof, an award-winning independent global brand agency, selected Box as its single centralised cloud platform to manage content and production work.

Key Points: 
  • Box, Inc. (NYSE:BOX), the leading Content Cloud, today announced that Bulletproof, an award-winning independent global brand agency, selected Box as its single centralised cloud platform to manage content and production work.
  • Bulletproof selected Box Enterprise Plus for the whole suite of Content Cloud features, including to:
    Integrate with business-critical applications including iWork and Adobe Creative Cloud for external collaboration with clients on creative assets;
    Secure content pre- and post-release with watermarking and auto-classification policies with Box Shield;
    Migrate 20TB of content to Box with Box Shuttle self-service;
    Improve and speed up approval processes to launch campaigns faster with Box Relay for automated review, approval, and task assignment across teams.
  • “Utilising Box for cloud content management across all lines of our business has greatly enhanced collaboration and productivity,” said Robert Frost, Global Head of IT at Bulletproof.
  • At the heart of every design, campaign, and strategy is content,” said Jade McQueen, Vice President of Media & Entertainment at Box.

Creative Spirit to Host Annual Fundraising Gala at New York Stock Exchange; Supporting the Twenty Percent of Americans with Intellectual and Developmental Disabilities

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星期二, 四月 9, 2024
CBRE, Infillion, Diageo, Employment, The Ad Club, Culture, New York Stock Exchange, Learning, Unemployment, Single parent, The Pursuit of Happiness, Gala, Havas, VOYA, Disability, ABLE, The, CMO, HUG, Happiness, Creative industries

NEW YORK, April 9, 2024 /PRNewswire/ -- Creative Spirit, the first 501(c)(3) non-profit organization devoted to providing fair-wage jobs and highly-effective coaching for individuals with disabilities, particularly those who are neurodivergent and profoundly unemployed, will host its annual fundraising gala at the iconic New York Stock Exchange on Wednesday, April 10, 2024.

Key Points: 
  • The 2024 Gala will be chaired by Laurel Rossi, CRO, Infillion and Chairwoman, Creative Spirit and CRO at Infillion and Trustee Mack McKelvey, CEO, SalientMG.
  • Creative Spirit; and aims to highlight the critical issue of unemployment and sub-minimum wage employment among adults with disabilities, an alarming trend that affects 85% of this demographic.
  • Creative Spirit is on a mission to expand its impact on companies and people with disabilities globally who are still profoundly unemployed.
  • For more information about the gala, press interest and donation opportunities, please visit the Creative Spirit Gala Website .

Astral Tequila Introduces First-Ever MargaritaCon: A Nationwide Celebration of America's Favorite Cocktail, All for a Cause

Retrieved on: 
星期五, 四月 5, 2024
Astral, Diageo, Humanity, Distillation, SVP, Cinco de Mayo, Agave, SRP, Citrus, Entertainment

NEW YORK, April 5, 2024 /PRNewswire/ -- Break out the limes because it's time to celebrate America's number one cocktail: the margarita1! In honor of Earth Month, Astral Tequila is thrilled to announce the first-ever MargaritaCon, a month-long celebration of the margarita for a cause. Starting today through May 5th, bars nationwide will feature a special Astral margarita on their menus, with each cocktail contributing towards building homes for those in need. Astral Tequila upcycles spent agave from tequila distillation into bricks to build homes, so every Astral margarita made goes towards a good cause. The brand is proud to partner with Hábitat para la Humanidad México to build these homes through their ongoing sustainability program, the Adobe Brick Project in Jalisco, Mexico. And for the first time this year, Astral Tequila will also be extending its support to the United States by donating a total of $50,000 to Habitat for Humanity affiliates2 across the country, furthering the impact of every Astral margarita enjoyed during MargaritaCon.

Key Points: 
  • In honor of Earth Month, Astral Tequila is thrilled to announce the first-ever MargaritaCon, a month-long celebration of the margarita for a cause.
  • Starting today through May 5th, bars nationwide will feature a special Astral margarita on their menus, with each cocktail contributing towards building homes for those in need.
  • Astral Tequila upcycles spent agave from tequila distillation into bricks to build homes, so every Astral margarita made goes towards a good cause.
  • Join the celebration while giving back to a worthy cause at any of the 170+ participating bars across the country.