T&Pm Launches First U.S. Marketing Campaign for British Womenswear Label ME+EM
NEW YORK, May 3, 2024 /PRNewswire/ -- T&Pm announced today the launch of the first U.S. marketing campaign for luxury British womenswear brand ME+EM in support of the company's expansion in the U.S. market. One of the UK's most beloved fashion brands, counting fans such as the ladies of the British Royal Family, Margot Robbie, Cara Delevingne, Emily Blunt and Helen Mirren, ME+EM is debuting the campaign in support of the opening of its first U.S stores with three in the NYC area – one on Madison Avenue, one in Soho and one in East Hampton. The integrated campaign is the first from T&Pm following its recent formation through the combination of The&Partnership and mSix&Partners.
- New Campaign Bolsters Fast-Growing Brand's U.S. Market Debut With Its Opening of Three NYC-Area Stores
NEW YORK, May 3, 2024 /PRNewswire/ -- T&Pm announced today the launch of the first U.S. marketing campaign for luxury British womenswear brand ME+EM in support of the company's expansion in the U.S. market. - The integrated campaign is the first from T&Pm following its recent formation through the combination of The&Partnership and mSix&Partners.
- The campaign will run across out-of-home, social and print including high profile outdoor placements across NYC and in the print NY Times and Wall Street Journal, among others.
- For the latest campaign, which continues this brand narrative, T&Pm worked with the ME+EM team on all marketing aspects from brand messaging, creative development and social activation to audience strategy, media planning and CRM.