Clinch Accelerates Albertsons Media Collectives' Expansion into CTV
NEW YORK, June 14, 2024 /PRNewswire/ -- Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today that the company will be the omnichannel ad server and DCO partner powering Albertsons Media Collective's expansion into Connected TV (CTV).
- Albertsons Media Collective, the retail media arm for Albertsons Companies, launched Collective TV to unlock the combined value of retail media and TV, providing advertisers with a modern currency for targeting, measuring and optimizing campaigns across streaming, digital video and soon linear TV.
- "A Brand's ad strategy shines brightest when premium CTV viewership connects to Albertsons Cos.' shopper behavior.
- It completely redefines what it means to create a relevant viewing experience," said Evan Hovorka, VP Product Innovation at Albertsons Media Collective.
- "We are excited to support The Collective's innovative expansion into a new media channel," said Charel MacIntosh, Head of Business Development and Strategic Partnerships at Clinch.