Madhive Acquires Frequence To Bring Full-Service Omnichannel Capabilities to Enterprise and Agency Clients Serving Local Media Markets
Frequence’s workflow software and media services enable local media companies like Spectrum Reach, Hearst and Beasley to sell, manage and execute omni-channel digital marketing campaigns for their local advertising customers.
- Frequence’s workflow software and media services enable local media companies like Spectrum Reach, Hearst and Beasley to sell, manage and execute omni-channel digital marketing campaigns for their local advertising customers.
- Together, Madhive and Frequence will serve the majority of the local media market, with over 30,000 advertisers running campaigns with the technology every day.
- Spencer Potts, CEO at Madhive: "Madhive has always focused on empowering local media markets by building best-in-class technology to power local digital campaigns at every scale - from national reach to zip code precision.
- Moelis & Company LLC is acting as exclusive financial advisor and Wilson Sonsini Goodrich Rosati is providing legal counsel to Frequence.