The Arena Group More Than Doubles Video Revenue and Drives Audience Engagement with Online Video Platform EX.CO
EX.CO's online video platform (OVP) allows the publisher to quickly generate new content which increases audience engagement, time-on-site, and recirculation, thereby opening up additional monetization opportunities.
- EX.CO's online video platform (OVP) allows the publisher to quickly generate new content which increases audience engagement, time-on-site, and recirculation, thereby opening up additional monetization opportunities.
- As a demand-agnostic company, EX.CO enables The Arena Group to add their own private marketplace and programmatic deals to the platform.
- The technology optimizes for publisher revenue with its machine-learning-based yield engine, driving even higher revenue and content relevancy for the publisher and reader.
- "The Arena Group is a powerful media company with iconic brands that readers have enjoyed for decades.