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Borealis Foods Joins Forces with Sam's Club and Feeding America in the "Fight Hunger. Spark Change." Initiative

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星期三, 四月 3, 2024

Hellmann, Food technology, Sam's Club, Hunger, Partnership, Food, Kraft Heinz, Sale, Senior, Club, Fight Hunger, Malnutrition, Sam, Movement, Meal, Agriculture

The partnership has made Chef Woo available for sale to 69 million members in nearly 600 Sam's Club stores.

Key Points:

The partnership has made Chef Woo available for sale to 69 million members in nearly 600 Sam's Club stores.
Chef Woo ramen, created by Borealis Foods, is the first high protein noodle with 20g of plant-based complete protein, the equivalent of three eggs.
For each specially-marked Chef Woo high protein ramen sold at Sam's Club from April 1-April 29, Borealis Foods will donate the monetary equivalent of at least 5 meals to Feeding America.
Currently, $1 helps provide at least 10 meals secured by Feeding America on behalf of local partner food banks.

Unilever Food Solutions Unveils 'Future Menus 2024'

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星期二, 三月 26, 2024

Hellmann, UFS, McKinsey & Company, Generation, Taste, Face, Growth, Food system, Social media, Generation Z, Smoking, Restaurant

ROTTERDAM, Netherlands, March 26, 2024 /PRNewswire/ -- Unilever Foods Solutions (UFS) has released its annual trend report, Future Menus 2024, which sets out the eight global trends shaping the food service industry. The key shifts expected in restaurants this year include a rising demand for unexpected flavour combinations, the mainstreaming of plant-based dishes, and a focus on maximising ingredients to reduce food waste in the kitchen.1

Key Points:

ROTTERDAM, Netherlands, March 26, 2024 /PRNewswire/ -- Unilever Foods Solutions (UFS) has released its annual trend report, Future Menus 2024 , which sets out the eight global trends shaping the food service industry.
Star Chen CEO Unilever Food Solutions said: "Unilever Food Solutions (UFS) is a business of chefs for chefs.
"By providing chefs with products that reduce food preparation time, whilst satisfying growing consumer appetite for on-trend dishes, UFS has seen consistent growth, now accounting for 20% of the Unilever Nutrition business," said Star Chen.
Gen Z Is Craving A More Sustainable Food System, McKinsey & Company, 2022.

Unilever Food Solutions Unveils 'Future Menus 2024'

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星期二, 三月 26, 2024

Hellmann, UFS, McKinsey & Company, Generation, Taste, Face, Growth, Food system, Social media, Generation Z, Smoking, Restaurant

ROTTERDAM, Netherlands, March 26, 2024 /PRNewswire/ -- Unilever Foods Solutions (UFS) has released its annual trend report, Future Menus 2024, which sets out the eight global trends shaping the food service industry. The key shifts expected in restaurants this year include a rising demand for unexpected flavour combinations, the mainstreaming of plant-based dishes, and a focus on maximising ingredients to reduce food waste in the kitchen.1

Key Points:

ROTTERDAM, Netherlands, March 26, 2024 /PRNewswire/ -- Unilever Foods Solutions (UFS) has released its annual trend report, Future Menus 2024 , which sets out the eight global trends shaping the food service industry.
Star Chen CEO Unilever Food Solutions said: "Unilever Food Solutions (UFS) is a business of chefs for chefs.
"By providing chefs with products that reduce food preparation time, whilst satisfying growing consumer appetite for on-trend dishes, UFS has seen consistent growth, now accounting for 20% of the Unilever Nutrition business," said Star Chen.
Gen Z Is Craving A More Sustainable Food System, McKinsey & Company, 2022.

Super Bowl Advertising Study Shows Big Game Commercials Drive Demand

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星期三, 二月 14, 2024

Woman, NIVEA, Gen, Taylor Swift, Overalls, Super Bowl, Hellmann, Generation Z, Anheuser-Busch brands, Food, Behavior, Bowl game, Dinamita, Research, Mountain Dew, Television

NEW YORK, Feb. 14, 2024 /PRNewswire/ -- A 2024 Super Bowl advertising study from behavioral research company Veylinx has determined whether Super Bowl commercials boost consumer demand for the products advertised. The results show that 2024 Super Bowl advertising fueled a massive 16.4% increase in overall product demand among viewers, with Doritos Dinamita, Michelob Ultra and e.l.f. Halo Glow Liquid Filter outperforming the other brands tested.

Key Points:

NEW YORK, Feb. 14, 2024 /PRNewswire/ -- A 2024 Super Bowl advertising study from behavioral research company Veylinx has determined whether Super Bowl commercials boost consumer demand for the products advertised.
The results show that 2024 Super Bowl advertising fueled a massive 16.4% increase in overall product demand among viewers, with Doritos Dinamita, Michelob Ultra and e.l.f.
This is the second year Veylinx conducted the groundbreaking study, which has consistently shown Super Bowl commercials do impact consumer purchase behavior.
Using Veylinx's proprietary methodology—which measures actual demand rather than intent—the study tested purchase behavior during the week before the Super Bowl and again after.

System1's Analysis Shows Michelob Scores Most Effective Super Bowl Ad

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星期一, 二月 12, 2024

Pfizer, Hellmann, Super Bowl, Advertising, Bowl game, Hellmann's and Best Foods, MVP, Lionel Messi, M&M, Star, Lindt, Anheuser-Busch brands

NEW YORK, Feb. 12, 2024 /PRNewswire/ -- The Chiefs won the Super Bowl on the field, while Michelob won the ad game for long term brand building potential. Dunkin', Hellmann's and Reese's led in short-term sales potential. System1, The Creative Effectiveness Platform, tested this year's Super Bowl ads with more than 10,000 Americans to determine how well they triggered emotional reactions proven to drive long-term brand effectiveness and short-term sales potential.

Key Points:

NEW YORK, Feb. 12, 2024 /PRNewswire/ -- The Chiefs won the Super Bowl on the field, while Michelob won the ad game for long term brand building potential.
System1, The Creative Effectiveness Platform, tested this year's Super Bowl ads with more than 10,000 Americans to determine how well they triggered emotional reactions proven to drive long-term brand effectiveness and short-term sales potential.
By registering consumers' emotional responses second-by-second throughout an ad, System1's Test Your Ad scores long-term brand building (1.0 - 5.9 Stars) and short-term sales potential (Spike Rating based on emotional intensity and strength of branding).
Close behind in 2nd place was Reese's riotous slapstick ad, which showed you don't have to use celebrities to make an impact.

Hellmann's Mayonnaise Returns to 2024 Big Game for Fourth Consecutive Year

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星期二, 十二月 5, 2023

Big Game, MVP, Taste, Hellmann, Fast food, Video game, Unilever

ENGLEWOOD CLIFFS, N.J., Dec. 5, 2023 /PRNewswire/ -- What's better than a three-peat? A four-peat. Hellmann's Mayonnaise will make its fourth consecutive appearance during the Big Game with a 30-second TV commercial, furthering the brand's commitment to being a meaningful part of game day moments and tackling food waste.

Key Points:

Hellmann's Mayonnaise will make its fourth consecutive appearance during the Big Game with a 30-second TV commercial, furthering the brand's commitment to being a meaningful part of game day moments and tackling food waste.
Following an unprecedented lifetime supply of mayonnaise contract and introducing The Hellmann's Award to southern college football teams, the #1 selling mayonnaise will maintain game day dominance by taking stage at football's grand finale.
After all, the day after the Big Game is one of the biggest food waste occasions of the year.
"Hellmann's has always dedicated its Big Game commercial to the fight against food waste," says Chris Symmes, Marketing Director, Dressings North America, Unilever.

Hellmann's Shows How Fighting Holiday Food Waste is as Simple as Putting Leftovers 'Between 2 Slices' and Adding Some Mayo"

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星期二, 十一月 21, 2023

Holiday, Food, Marketing, Bread, Between, Slice, Taste, Knowledge, Fast food, Census, Unilever, Chicken, Hellmann

ENGLEWOOD CLIFFS, N.J., Nov. 21, 2023 /PRNewswire/ - During celebratory moments like Thanksgiving and other key seasonal holiday events, food waste increases due to an excess of leftovers.

Key Points:

ENGLEWOOD CLIFFS, N.J., Nov. 21, 2023 /PRNewswire/ - During celebratory moments like Thanksgiving and other key seasonal holiday events, food waste increases due to an excess of leftovers.
To address this seasonal food waste problem, the brand is debuting Between 2 Slices, a print and digital out of home advertising campaign inspiring millions of North Americans to fight food waste through sandwiches.
The latest advertising shows people that with just two slices of bread and Hellmann's mayonnaise, leftover food can be transformed into delicious, creative next-day meals.
By doing so, we can all play a part in reducing food waste and minimizing our ecological footprint, especially during the holidays."

HELLMANN'S CANADA PARTNERS WITH LA TABLÉE DES CHEFS TO EDUCATE & INSPIRE THE NEXT GENERATION ON REDUCING FOOD WASTE

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星期一, 十一月 6, 2023

Ageing, Second Harvest Toronto, Food, Organization, Trillium flexipes, Student, Partnership, Teaching, School, Director general, Restaurant, Hellmann

Hellmann's® Canada is continuing its partnership with non-profit La Tablée des Chefs.

Key Points:

Hellmann's® Canada is continuing its partnership with non-profit La Tablée des Chefs.
To continue its fight against food waste, Hellmann's is excited to announce Flexipes as a core component of La Tablée des Chefs ' Kitchen Brigades Program , which hosts culinary workshops for youth aged 13-17 across Canada.
We're thrilled to bring this valuable resource to La Tablée des Chefs and help inspire and educate the next generation of chefs on how to bring new life to their leftovers using Hellmann's."
Hellmann's and La Tablée des Chefs have also teamed up to reduce food waste in hockey arenas across the country.

HELLMANN'S INTRODUCES COLLEGE FOOTBALL'S NEWEST HONOR - THE HELLMANN'S AWARD

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星期四, 九月 14, 2023

ENGLEWOOD CLIFFS, N.J., Sept. 14, 2023 /PRNewswire/ -- Hellmann's® Mayonnaise introduces the latest and greatest honor in college football – The Hellmann's Award – given to the player who creates the best tailgate recipe featuring the condiment. Players will challenge each other to show off their favorite tailgate recipe that showcases the versatility of mayonnaise in delicious every day, especially game day, dishes.

Key Points:

The Hellmann's Award contenders are University of Alabama cornerback Terrion Arnold , University of Arkansas running back Raheim Sanders and Texas A&M University quarterback Conner Weigman .
The winner will be announced on both Hellmann's and the winner's Instagram channels as the winning athlete will show off their newest award.
We are excited to see what game day classics the Hellmann's Award contenders bring to the table.
Be sure to follow @ hellmannsmayonnaise on Instagram to see who takes home The Hellmann's Award.

The Week in Press Releases: 12 Stories You Need to See

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星期五, 八月 25, 2023

NEW YORK, Aug. 25, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major stories from the week that shouldn't be missed.

Key Points:

NEW YORK, Aug. 25, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire.
Click on the press release headlines to access accompanying multimedia assets that are available for download.
Photos and Videos: Thousands of multimedia assets are available to download and include in a journalist or blogger's next story.
Related Resources: Our journalist- and blogger-focused blog, Beyond Bylines , features regular media news roundups, writing tips, upcoming events, and more.