foodpanda and The Trade Desk Partner Up to Provide Brands With Data-Driven Retail Media Solutions
View the full release here: https://www.businesswire.com/news/home/20240422970949/en/
- View the full release here: https://www.businesswire.com/news/home/20240422970949/en/
The partnership features multiple retail media solutions powered by The Trade Desk’s programmatic advertising platform and foodpanda’s first-party retail data. - “We are on a mission to grow foodpanda into the retail media network of choice.
- Our partnership with The Trade Desk is perfect for the era of consent-based advertising, where first-party data is key for targeted, personalised marketing.
- “Retail data provides brands better targeting and performance measurement, enabling them to understand how their advertising dollars impact actual sales.