Hellmann

HELLMANN'S SCORES MAJOR TOUCHDOWN - SIGNING QUARTERBACK WILL LEVIS TO A NEW LIFETIME SUPPLY OF MAYONNAISE CONTRACT

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星期二, 八月 22, 2023
Game day, Dressing, Partnership, Life, Internet, Mayo, Shock, Condiment, Dipping sauce, Marketing, Will Levis, Coffee, News, Levis, Fast food, Hellmann

ENGLEWOOD CLIFFS, N.J., Aug. 22, 2023 /PRNewswire/ -- Hellmann's® Mayonnaise is announcing an unprecedented deal with star athlete and mayonnaise enthusiast, Will Levis. The quarterback captured the hearts — and shock — of fans when he showed his unapologetic love for mayonnaise by putting it into his coffee. Hellmann's is recognizing the pro-athlete's immense talent and profound love for our creamy spread with an unparalleled contract: a lifetime supply of mayonnaise.

Key Points: 
  • The quarterback captured the hearts — and shock — of fans when he showed his unapologetic love for mayonnaise by putting it into his coffee.
  • Hellmann's is recognizing the pro-athlete's immense talent and profound love for our creamy spread with an unparalleled contract: a lifetime supply of mayonnaise.
  • The unexpected mayonnaise-coffee combo catapulted Levis into condiment stardom, and he's embracing it with open arms — and open jars of mayonnaise.
  • Together Hellmann's and Will are unleashing a groundbreaking partnership fueled by a shared passion for the delectable condiment that knows no bounds.

Sustainability Messages Amplify Marketing Reach by Up to 33 Percentage Points and Perform Across Political Affiliations, Finds New Research by NYU Stern CSB and Edelman

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星期二, 七月 18, 2023
Hellmann, Partnership, Food, Gen, Education, Marketing, Atmosphere, Farmer, HP Inc., Agriculture, NYU, Brand, Research, NYU Stern Center for Business and Human Rights, Carbon, New York University Stern School of Business, Person, Generation Z, Movement, Personal care, Sustainable community, Council of Senior Scholars (Saudi Arabia), The North Face, Sustainable business, Trust, Sustainability, Edelman, Columbidae, Dumle, Growth, R, Health, HP, Air pollution, Family, CSB, Renewable energy, Tourism, Mars, Unilever

NEW YORK, July 18, 2023 /PRNewswire-PRWeb/ -- The NYU Stern Center for Sustainable Business (CSB) and Edelman released first-of-its-kind research, "Effective Sustainability Communications: A Best Practice Guide for Brands & Marketers," uncovering which environmental sustainability claims are most motivating to consumers across wide-ranging demographics. The study was done in partnership with nine global brands spanning apparel, food and beverage, technology, household items, and personal care. Results demonstrate that effective sustainability messages have a powerful amplifier effect, increasing brand reach and relevance between 24-33 percentage points compared with a high-performing category message alone.

Key Points: 
  • Results demonstrate that effective sustainability messages have a powerful amplifier effect, increasing brand reach and relevance between 24-33 percentage points compared with a high-performing category message alone.
  • Results demonstrate that effective sustainability messages have a powerful amplifier effect, increasing brand reach and relevance between 24-33 percentage points compared with a high-performing category message alone.
  • Across all nine brands, sustainability claims significantly expanded brand reach (+24 to +33 ppts) by bringing in new consumers.
  • The sustainability amplifier effect is real and can help brands reach and engage more people.

Silicon Valley Executive Robin Daniels Joins LMS365 Management Team, Aiming for His Third Successful IPO

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星期一, 七月 3, 2023
IPO, Pepsi, WeWork, Microsoft, Robin, Silicon, BDO, Box, Initial public offering, Knowledge, Growth, AI, Salesforce, Management, Film industry, Hellmann

Silicon Valley Executive, Robin Daniels has joined learning solution, LMS365 as Chief Business and Product Officer.

Key Points: 
  • Silicon Valley Executive, Robin Daniels has joined learning solution, LMS365 as Chief Business and Product Officer.
  • Robin Daniels has joined LMS365 as Chief Business and Product Officer in a significant addition to the company's management team as they aim for a near-future IPO.
  • With decades of hyper-growth operational experience, Robin Daniels' visionary mindset will help LMS365 grow through bold innovation within AI, partnerships, and integrations.
  • They have a mission I can get behind and a team that is among the best of the best," Robin Daniels says.

Unilever Canada launches Leap Rewards, Encouraging Consumers to Shop, Earn and Do Good

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星期三, 四月 26, 2023
Canada, Hellmann, Unilever, Axe, Second Harvest Toronto, Rainforest, Knorr, Research, Fair trade certification, Rainforest Alliance, Certification, Organic, PETA, Digital marketing, Commerce, Mail order, Online shopping

Serving as a dual proposition for customers, the app offers an opportunity to simultaneously earn points and Do Good rewards, with an ability to save money and do good during Earth Month and all year long.

Key Points: 
  • Serving as a dual proposition for customers, the app offers an opportunity to simultaneously earn points and Do Good rewards, with an ability to save money and do good during Earth Month and all year long.
  • The app also curates' great content for consumers to educate themselves on sustainable practices.
  • The Leap Rewards app was created to help Canadian shoppers with both of these concerns in tandem.
  • Leap Rewards is a simple way for shoppers to benefit from savings while taking little everyday actions that can collectively benefit our planet and communities."

Lopez Negrete Communications Honored with Two Coveted District 10 Mosaic Awards

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星期三, 四月 19, 2023
Hellmann, Mattress Firm, Culture, Sleep, Knorr, Lopez Negrete Communications, Mattress, Beauty, Walmart, American Advertising Federation, Advertising, Humour, Diversity, Columbidae, Health, Unilever

HOUSTON, April 19, 2023 /PRNewswire/ -- The nation's largest independent Hispanic owned and operated agency, Lopez Negrete Communications was announced as a 2023 Mosaic Award winner by the American Advertising Federation Tenth District.

Key Points: 
  • HOUSTON, April 19, 2023 /PRNewswire/ -- The nation's largest independent Hispanic owned and operated agency, Lopez Negrete Communications was announced as a 2023 Mosaic Award winner by the American Advertising Federation Tenth District.
  • Walmart's "Together Somos Más," launched during Hispanic Heritage Month, spotlighted the voices of Latino dreamers and creators who transform the world through art and stories.
  • "We are honored to receive recognition for our efforts to shift the narrative through our work towards one that celebrates culture and diversity.
  • The District 10 Mosaic Awards recognize individuals, companies and agencies within Arkansas, Louisiana, Oklahoma, and Texas whose commitment to diversity and inclusion is evident through their creative work and organization-wide initiatives.

TASTE OF THE NFL INCREASES ACCESS TO 100 MILLION SCHOOL MEALS, SUPPORTING GENYOUth's MISSION TO FOSTER NUTRITION SECURITY AMONG STUDENTS NATIONWIDE

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星期二, 四月 11, 2023
Super Bowl LVII, Jr. Food Stores, Hellmann, NFL, Bowl game, Act II (popcorn), Super Bowl, Wine, Partners for Community Impact, Partnership, Communication, Hormel Foods, Cointreau, Frito-Lay, Taste, PepsiCo, Denver 2008 Convention Host Committee, Marketing, Swiss-Ukrainian project «Organic Market Development in Ukraine» (2012-2016), Columbus Craft Meats, School, Student, Work, Hunger, M.A, Food, Quakers, American Family Insurance, Football, Soft drink, Nursing

NEW YORK, April 11, 2023 /PRNewswire/ -- GENYOUth, a national nonprofit organization which creates healthier school communities, today announced that the collective impact of the Taste of the NFL philanthropic event totaled $1.8 million, which will benefit 700 schools and 385,000 students by increasing access to 100 million school meals to foster nutrition security among students in all 32 NFL club markets. Celebrating over 30 years as the Super Bowl's largest purpose-driven culinary experience, Taste of the NFL was held at Chateau Luxe in Phoenix on February 11, 2023, with support from presenting sponsors Frito-Lay, Quaker and the PepsiCo Foundation.

Key Points: 
  • "For many students, school meals are a lifeline and the only source of good nutrition they receive on some days.
  • Mission 57 will provide access to over 8.5 million school meals and increase opportunities for physical activity among 31,000 Arizona students.
  • Planning is already underway for Taste of the NFL 2024 in Las Vegas, Nevada with customized sponsorship opportunities available.
  • GENYOUth is also inviting school nutrition professionals and educators to apply for Fuel Up To Play 60 School Meal Equipment Grants at funds.genyouthnow.org through May 2, 2023.

HELLMANN'S PARTNERS WITH HUMAN APPEAL TO LAUNCH 'IFTAR FOR ALL', PROVIDING FREE FOOD PARCELS TO BRITS DURING RAMADAN

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星期一, 四月 3, 2023
Hellmann, Poverty, Food, Iftar, All, Birmingham Central Mosque, Collection, Cooking, Human Appeal, Research, Hunger, Food security, Life insurance, Baking, Convenience food, Pharmaceutical industry

Working with UK charity Human Appeal , Hellmann's will offer free 'Iftar for All' food parcels for those who need it most this Ramadan.

Key Points: 
  • Working with UK charity Human Appeal , Hellmann's will offer free 'Iftar for All' food parcels for those who need it most this Ramadan.
  • In response, the 'Iftar for All' initiative will be available to people across the country throughout the month of Ramadan and will see free food parcels distributed across the London, Birmingham, and Manchester regions.
  • Parcels will be available for collection from 3rdApril 2023 nationwide, and will be facilitated by Human Appeal, a British-based international relief charity.
  • The Iftar For All food parcels will be available to the public from the 3rd of April, until stocks run out.

Hellmann's and the Miami Heat Join 500+ Partners for Food Waste Prevention Week 2023

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星期四, 三月 30, 2023
Hellmann, Oregon Department of Agriculture, Criminal defense lawyer, Commission, Natural Resources Defense Council, University of Washington Department of Global Health, Commission for Environmental Cooperation, Environmental quality, Multimedia, Food, University college, Oregon Department of Environmental Quality, Government, School, Partner, PUD No. 1 of Jefferson County v. Washington Department of Ecology, Natural Resources, NRDC, Growth, Social media, Publix

MIAMI, March 30, 2023 /PRNewswire/ -- Cultural awareness of the problem of food waste is on the rise–thanks in part to Elaine Fiore, a schoolteacher from Ft. Lauderdale, Florida who has spearheaded the Food Waste Prevention Week national campaign. "I was teaching a sustainability class where we conducted a student food waste audit in the cafeteria," said Fiore. "We discovered that an average of 52,000 unopened and unpeeled food items were being thrown away in a single year. I started speaking at other schools and events around the state, and connecting with other people in public and private organizations who shared the same mission to reduce food waste. This group formed a team which held Florida Food Waste Prevention Week in 2021, and in 2022 we went national with the campaign. Our growth has been unbelievable." The number of Food Waste Prevention Week partners and sponsors has increased more than 342% since 2021.

Key Points: 
  • This group formed a team which held Florida Food Waste Prevention Week in 2021, and in 2022 we went national with the campaign.
  • The number of Food Waste Prevention Week partners and sponsors has increased more than 342% since 2021.
  • More than 500 partners from around the United States are joining forces for Food Waste Prevention Week 2023, set for April 10-16.
  • "The resources available through Food Waste Prevention Week really help us augment our outreach efforts for food waste education."

Groundbreaking Ad Study Reveals Super Bowl Commercials Do Drive Consumer Demand

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星期三, 二月 22, 2023
Hellmann, Woman, Kraft Mayo, Arm, Mayo, Anheuser-Busch brands, Canadian Club, Lay, Heineken, Pringles, Coca-Cola Zero Sugar, Bowl game, Research, Super Bowl, Corona (beer), Pepsi Zero Sugar, Growth, YouTube TV, Television

NEW YORK, Feb. 22, 2023 /PRNewswire/ -- A new study from behavioral research company Veylinx determined whether or not Super Bowl commercials boost consumer demand for the products advertised.

Key Points: 
  • NEW YORK, Feb. 22, 2023 /PRNewswire/ -- A new study from behavioral research company Veylinx determined whether or not Super Bowl commercials boost consumer demand for the products advertised.
  • The overall increase in consumer demand was driven by women, who accounted for a 21% increase in demand growth.
  • Gen Z viewers were largely unimpressed by the Super Bowl ads, with demand among 18 to 25 year olds actually shrinking by 1%.
  • "The goal of our study was to look specifically at how consumer demand is affected by running a commercial during the Super Bowl," El Haji said.

SEKO Logistics Announces New Senior Vice President, Global Ecommerce

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星期四, 一月 26, 2023
Supply Chain Management, Online Retail, Retail, Other Retail, Logistics, Transport, Other Transport, Hellmann, McLaren, SEKO, Ship, Hellmann Worldwide Logistics, Senior, Multimedia, E-commerce, Management, Online shopping

SEKO Logistics (SEKO), the leader in end-to-end global logistics, today announced its latest advancement in its global ecommerce business with the appointment of Richard MacLaren as the new Senior Vice President, Global Ecommerce.

Key Points: 
  • SEKO Logistics (SEKO), the leader in end-to-end global logistics, today announced its latest advancement in its global ecommerce business with the appointment of Richard MacLaren as the new Senior Vice President, Global Ecommerce.
  • He will lead the SEKO team in delivering high-velocity ecommerce logistics solutions for clients to excel global supply chain growth, quickly and sustainably.
  • View the full release here: https://www.businesswire.com/news/home/20230126005427/en/
    SEKO Logistics announces Richard MacLaren as new Senior Vice President, Global Ecommerce (Photo: Business Wire)
    Richard brings over 20 years of experience in supply chain, logistics, contract logistics, ecommerce, and cross-border ecommerce to this position.
  • Prior to joining SEKO, Richard was the global senior vice president for consumer goods and ecommerce at Hellmann Worldwide Logistics (Hellmann).