Integral Ad Science

CAMERON MIILLE APPOINTED CHIEF REVENUE OFFICER OF PUBLICA BY IAS

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星期四, 五月 9, 2024
IAB, DSP, Cam, SSPS, Original equipment manufacturer, CTV, DSPS, Integral Ad Science, OpenX, IAS, Head, Video game

NEW YORK, May 9, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Cameron "Cam" Miille as Chief Revenue Officer of Publica by IAS.

Key Points: 
  • NEW YORK, May 9, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Cameron "Cam" Miille as Chief Revenue Officer of Publica by IAS.
  • Miille will lead the global Publica by IAS revenue team and report to IAS's Chief Executive Officer, Lisa Utzschneider.
  • Miille joins Publica by IAS from Freewheel, a global technology platform for the TV advertising industry, where he served as Head of Revenue and Growth, Americas.
  • "As a long-time fan and supporter of Publica by IAS, I'm excited to lead the global revenue organization and evangelize the platform's value proposition," said Miille.

IAS'S ANNUAL MEDIA QUALITY REPORT FINDS OVERALL GLOBAL BRAND RISK REMAINS STABLE, BUT NEW CHALLENGES LIE AHEAD

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星期二, 五月 7, 2024
ROI, Social media, Risk, Super Bowl, MQR, Research, Bowl game, Integral Ad Science, Face, Trust, UEFA European Championship, IAS, Annual report, Fraud

NEW YORK, May 7, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today released its highly anticipated 19th edition of its Media Quality Report (MQR). The annual report analyzes over 280 billion digital interactions daily from across the globe to provide both advertisers and publishers with benchmarks to measure the quality of their digital advertising campaigns and inventory.

Key Points: 
  • This year's report found the global brand risk rate remained stable in 2023, coming down a nominal 0.1 point from 2022 to reach 1.7%.
  • With the Olympic Games and UEFA European Championship to come this year, IAS discovered a correlation with major sporting events and higher brand risk.
  • In its 19th edition of its Media Quality Report, IAS's Research team captured more than 280 billion digital interactions daily at the impression level, analyzing this data to create the Media Quality report.
  • The report aims to provide both advertisers and publishers the right actionable insights to forge an innovative, impactful, and safer digital future.

IAS ANNOUNCES FIRST-TO-MARKET INTEGRATION WITH ROBLOX TO PROVIDE 3D IMMERSIVE MEASUREMENT

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星期三, 五月 1, 2024
IAS, Communication, Partnership, IVT, Integral Ad Science, 3D

NEW YORK, May 1, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a first-to-market integration with Roblox, a global immersive platform for connection and communication. Available for advertising campaigns on Roblox later this year, IAS's Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within complex 3D environments.

Key Points: 
  • Available for advertising campaigns on Roblox later this year, IAS's Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within complex 3D environments.
  • Advertisers will be able to confidently reach their audience across immersive environments on Roblox with IAS's 3D in-experience Viewability and IVT Measurement with reporting available through the IAS Signal platform.
  • "IAS is dedicated to supporting advertisers wherever they are, and that includes providing unique, effective ad measurement solutions across emerging mediums such as immersive 3D environments," said Lisa Utzschneider, CEO, IAS.
  • "We are committed to building measurement solutions alongside innovation in 3D immersive spaces together with partners like IAS."

IAS AWARDED NEW RESPONSIBLE AI CERTIFICATION FROM TRUSTARC

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星期一, 四月 29, 2024
Responsibility, Certification, AI, ISO, Accountability, Privacy, Integral Ad Science, TrustArc, Fairness, NIST, IAS, Organization, OECD, Criterion, Medical device

NEW YORK, April 29, 2024 /PRNewswire/ -- Integral Ad Science (NASDAQ: IAS) a leading global media measurement and optimization platform, today announced that it is one of the first companies to receive TrustArc's recently launched TRUSTe Responsible AI Certification, demonstrating alignment with the highest standards of AI governance.

Key Points: 
  • The certification, which was launched in March of 2024, is the first AI certification focused explicitly on data protection and privacy, and based on an evaluation of the AI system practices of organizations against TrustArc's Responsible AI Assessment Criteria.
  • "As an early adopter of TrustArc's Responsible AI Certification, IAS is committed to leading the way in demonstrating transparency, security and fairness in the development and deployment of our AI systems," said Kevin Alvero, Chief Compliance Officer at IAS.
  • TRUSTe's Responsible AI Certification Assessment Criteria are based upon the leading AI global governance frameworks, including the EU AI Act, OECD AI Principles, NIST AI Risk Management Framework, ISO 42001, and others while being designed to ensure AI is valid and reliable, explainable and interpretable, accountable and transparent, privacy-enhanced, fair, safe and secure and resilient.
  • "We congratulate Integral Ad Science for demonstrating that commitment by becoming one of the first companies to achieve our Responsible AI Certification."

Roblox Expands Immersive Video Ads Access to All Advertisers, Adds New Measurement Partners

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星期三, 五月 1, 2024
Software, Networks, Online, Entertainment, Internet, Data Management, Technology, Artificial Intelligence, Marketing, Advertising, Communications, Electronic Games, Walmart, Roblox Corporation, Pubmatic, Community standards, Social media, Dentsu, Dentsu International, Kantar, Publishing, Communication, Partnership, RBLX, IVT, Research, 3D, HUGO, Gen, Generation Z, Culture, Video, Warner Bros. Pictures, Integral Ad Science, Multimedia, 2D, IAS, ID, Hearts, Beauty, Video game

“Our new video ads format offers the simplicity and scalability that brands want to drive global awareness and consideration.

Key Points: 
  • “Our new video ads format offers the simplicity and scalability that brands want to drive global awareness and consideration.
  • Initially introduced on Roblox in November 2023 , video ads have been tested over the past six months with top brands like e.l.f.
  • Advertisers on Roblox will get access to industry-leading third-party measurement to verify that their Immersive Ads (video and image formats) are driving engagement with real users.
  • All Immersive Ads on Roblox must comply with the platform’s Community Standards and Advertising Standards , including Publisher Integrity requirements.

Snap Inc. Announces First Quarter 2024 Financial Results

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星期四, 四月 25, 2024
Apps, Applications, Technology, Advertising, Photography, Communications, Software, Audio, Video, Internet, Social Media, Artificial Intelligence, Increment, User (computing), Common, Conversion, Super Bowl, Friends, NFL, Depreciation, ARPU, Partnership, CAPI, Active users, Shithead (card game), Webcast, Business, Free cash flow, Disclosure, Super Bowl LVIII, Automation, Regulation Fair Disclosure, Documentation, Snap Inc., Synthetic media, Maus, Integral Ad Science, Regulation, Snowflake, MAU, Adjustment, Generative, DAU, Allegiant Stadium, Calendar, GAAP, Growth, OMD, Video game

We onboarded over 1,500 Snap Stars in Q1, which has helped generate quarter-over-quarter growth in Story posts, Spotlight posts, and Stories time spent for Snap Stars globally.

Key Points: 
  • We onboarded over 1,500 Snap Stars in Q1, which has helped generate quarter-over-quarter growth in Story posts, Spotlight posts, and Stories time spent for Snap Stars globally.
  • At the beginning of the first quarter of 2024, we updated the definition of MAU to include web platform use.
  • Incremental MAU from web platform use has not been material prior to this update or in the first quarter of 2024.
  • Note: For adjustments and additional information regarding the non-GAAP financial measures and other items discussed, please see “Non-GAAP Financial Measures,” “Reconciliation of GAAP to Non-GAAP Financial Measures,” and “Supplemental Financial Information and Business Metrics.”

The Forem Celebrates 1st Anniversary of Partnership with Exec|Comm

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星期二, 四月 23, 2024
Workforce, Organization, SVP, Communication, Partnership, Learning, Integral Ad Science, Interest

NEW YORK, April 23, 2024 /PRNewswire-PRWeb/ -- The Forem makes live, virtual cohort-based training accessible to all employees. The Forem platform ensures learning and development leaders can seamlessly automate, scale and measure live cohort training throughout their organization - driving revenue and retention.

Key Points: 
  • NEW YORK, April 23, 2024 /PRNewswire-PRWeb/ -- The Forem makes live, virtual cohort-based training accessible to all employees.
  • The Forem platform ensures learning and development leaders can seamlessly automate, scale and measure live cohort training throughout their organization - driving revenue and retention.
  • The Forem is thrilled to mark the 1st anniversary of its partnership with Exec|Comm, a leading training organization known for its expertise in enhancing communication skills within the workforce.
  • Interested parties are encouraged to reach out directly to explore how this partnership can benefit their teams.

IAS ACHIEVES MRC ACCREDITATION FOR SOPHISTICATED INVALID TRAFFIC (SIVT) FILTRATION IN THE CONNECTED TV ENVIRONMENT

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星期二, 四月 23, 2024
OTT, Environment, Fraud, MRC, IAS, Accreditation, Filtration, Investment, Media Rating Council, Integral Ad Science, Connected, CTV

NEW YORK, April 23, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it has earned Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration for the Connected TV (CTV) environment.

Key Points: 
  • NEW YORK, April 23, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it has earned Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration for the Connected TV (CTV) environment.
  • IAS continues to add to its mix of MRC accredited products for CTV, as last year it received the industry's first accreditation for CTV video viewable impressions.
  • With this announcement, IAS adds SIVT filtration of CTV video viewable impressions to its portfolio of MRC-accredited metrics.
  • The full scope of the accreditation covers IAS's SIVT filtration and reporting in CTV environments as applied to video impressions, viewable impressions, and related viewability metrics.

IAS EXPANDS BRAND SAFETY AND SUITABILITY MEASUREMENT TO INCLUDE REPORTING ON THE TOPIC OF MISINFORMATION

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星期二, 四月 16, 2024
Global Alliance, Risk, Policy, Meta, TMQ, Integral Ad Science, IAS

NEW YORK, April 16, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its Brand Safety and Suitability Measurement product to now include the Global Alliance for Responsible Media (GARM) category of misinformation across Facebook and Instagram Feed and Reels.

Key Points: 
  • Instead, IAS measures if ads have appeared next to content that discusses or has to do with the GARM-aligned category of misinformation .
  • IAS classifies content according to the GARM Brand Safety and Suitability Framework and provides reporting to advertisers for them to tailor suitability settings on Meta.
  • Enhanced reporting features: IAS Signal now allows advertisers to visually track brand safety and suitability performance over time, providing a clear view of the effectiveness of strategy adjustments.
  • This capability ensures advertisers can pinpoint the impact of their changes, optimizing brand alignment and campaign results with precision.

IAS ENHANCES TIKTOK BRAND SAFETY WITH NEW CATEGORY EXCLUSIONS AND VERTICAL SENSITIVITY SEGMENTS

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星期四, 四月 11, 2024
Gambling, CRB, Pet, Travel, TMQ, Integral Ad Science, Food, Beauty, IAS, Vertical

NEW YORK, April 11, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their campaigns on TikTok through IAS's industry-leading, AI-driven Total Media Quality (TMQ) product and ensures they can confidently scale their brand on one of the world's largest and fastest-growing short-form video entertainment platforms.

Key Points: 
  • IAS is also expanding its industry-leading Brand Safety and Suitability Measurement on TikTok to an additional 11 countries, bringing the total to 62 countries, across 34 languages.
  • The new expanded measurement capabilities further help advertisers on TikTok by adding:
    New Category Exclusion and Vertical Sensitivity segments: IAS now provides independent, third-party assurance that advertisers' campaigns are appearing next to brand suitable content aligned to the new segments available within TikTok Ads Manager.
  • Ease of activation: With new Automated Suitability Profiles, the new Category Exclusion and Vertical Sensitivity Segments will automatically be applied within IAS Signal for measurement.
  • "TikTok is continuously building and refining our brand safety and suitability solutions for advertisers, and evolving to stay ahead of emerging needs," said Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok.