Degree® Deodorant Hosts the World's-First Marathon in the Metaverse, Helping to Shape a More Inclusive Culture of Movement in the New Virtual World
NEW YORK, April 25, 2022 /PRNewswire/ -- The Metaverse, positioned as a new virtual world free of physical limitations and societal stereotypes, is not yet meeting these ambitions. In fact, 60% of people feel that virtual worlds lack inclusivity, and many are calling for more accessibility.1 However, the Metaverse is still in its early stages of development, which is why Degree® Deodorant will partner with Decentraland to help shape the standard of inclusivity and representation in the virtual world. Together with Decentraland, Grammy-nominated recording artist Fat Joe (Joseph Antonio Cartagena), and Paralympic Athlete Blake Leeper, the brand will host the Degree® Metathon™ – the world's-first marathon in the Metaverse – which will take place on April 26, 2022 at 6 p.m. EDT and will continue the brand's ongoing fight for increased representation in movement.
- Following the Metathon, the brand will expand on this initial work and partner with additional experts on disability, race, and gender inclusion.
- Degree's first step in the Metaverse is its introduction of a more inclusive avatar library, created in partnership with Decentraland.
- The Degree Metathon course will cover 26.2 virtual miles of some of the most iconic scenes of the Vegas City Sports Quarter, Decentraland's largest district.
- The course will incorporate accessible architecture to reflect a more inclusive landscape, with structures such as ramps for wheelchair users.