Del Monte Foods Expands Production and Distribution of JOYBA® Bubble Tea Nationwide
WALNUT CREEK, Calif., May 8, 2024 /PRNewswire/ -- Del Monte Foods, Inc. announced today that it is expanding national production and distribution for JOYBA® bubble tea, a line of refreshing beverages made with fruit flavored tea and popping boba. This first of its kind product delivers a true boba shop experience with a unique cup and integrated straw and is now available at retail stores across the country, including Target, Costco, Sam's Club, Walmart, Circle K, Kroger, Publix, Albertsons and Safeway.
- JOYBA® Bubble Tea Brings Boba Shop Experience to Consumers Across the U.S. as Demand for Experiential Beverages Surges
WALNUT CREEK, Calif., May 8, 2024 /PRNewswire/ -- Del Monte Foods, Inc. announced today that it is expanding national production and distribution for JOYBA ® bubble tea, a line of refreshing beverages made with fruit flavored tea and popping boba. - Since the launch of this first-of-its kind innovation in 2021, JOYBA® bubble tea has quickly risen in popularity, bringing the boba shop experience to bubble tea lovers anytime, anywhere.
- Del Monte Foods has recognized the potential for JOYBA® to redefine the landscape of the shelf-stable tea market, now offering eight vibrant varieties.
- The expansion of JOYBA® production and distribution across the U.S. rides the huge surge in the bubble tea market, with projected growth from $2.7 billion in 2024 to $6.2 billion by 2032 .