iQIYI Expands Offline VR Immersive Theater into the Historic City of Xi'an, Merging IP, Technology, and Cultural Tourism
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Wednesday, March 6, 2024
BEIJING, March 6, 2024 /PRNewswire/ -- iQIYI, an innovative market-leading online entertainment service in China, recently launched its latest Virtual Reality (VR) immersive theater in Xi'an, Shaanxi province.
Key Points:
- BEIJING, March 6, 2024 /PRNewswire/ -- iQIYI, an innovative market-leading online entertainment service in China, recently launched its latest Virtual Reality (VR) immersive theater in Xi'an, Shaanxi province.
- "Creating an amalgamation of IP, technology and cultural tourism in a modern and youthful way is the direction for the development of offline immersive entertainment."
- Furthermore, the offline VR experience has synergistically boosted the online viewership of the associated drama series, demonstrating a unique, reciprocal operation model.
- Encouraged by the success of its immersive VR projects, iQIYI is determined to expand the launch of immersive experiences across cities in China and beyond.