Life's Grander in Toyota's 2024 Grand Highlander Campaign
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Friday, September 8, 2023
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PLANO, Texas, Sept. 8, 2023 /PRNewswire/ -- Step out in grand style with the highly anticipated, first-ever 2024 Toyota Grand Highlander. Toyota is taking a larger-than-life approach for the most powerful Midsize SUV the brand has ever built in the new marketing campaign, "Life's Grander in the Grand Highlander."
Key Points:
- Toyota is taking a larger-than-life approach for the most powerful Midsize SUV the brand has ever built in the new marketing campaign, "Life's Grander in the Grand Highlander."
- Toyota developed the integrated Grand Highlander campaign with its Total Toyota (T2) model in mind.
- The "Life's Grander in the Grand Highlander" campaign showcases a unified creative style throughout the spots, highlighted below.
- The "Life's Grander in the Grand Highlander" campaign extends across linear TV, digital video, digital content, cinema, programmatic, paid social, audio, and search.