Arthur M. Langer

FULCRUM COLLECTIVE - SELLS 1ST BRAND CONCEPT GEN Z WITHIN A YEAR AFTER ITS LAUNCH

Retrieved on: 
Monday, March 20, 2023

BENTONVILLE, Ark., March 20, 2023 /PRNewswire/ -- It takes a trendsetter to spot one. Fulcrum Collective, a firm with a century of collective experience in business and investment strategy, CPG, brand marketing and corporate coaching, announced that its first brand, GEN Z, has closed on acquisition in less than a year from Fulcrum's initial launch. Fulcrum's partners draw their expertise and extensive network from years of driving fiscal and marketing success at some of the largest household brands, including Walmart, Welch's, Gatorade, Scotts Miracle-Gro, Amazon, Barilla, Betty Crocker and more. Fulcrum Collective sets to identify, support and guide emerging brands to create enduring value and positive change.

Key Points: 
  • Fulcrum Collective , a firm with a century of collective experience in business and investment strategy, CPG, brand marketing and corporate coaching, announced that its first brand, GEN Z , has closed on acquisition in less than a year from Fulcrum's initial launch.
  • Fulcrum Collective sets to identify, support and guide emerging brands to create enduring value and positive change.
  • The acquisition of GEN Z demonstrates Fulcrum Collective's ability to spot great companies with big upside.
  • It made us empathetic to the lonely founder, their position and the weight of strategic decisions," said Fulcrum Collective Managing Partner, Doug Batie.