Co-cultural communication theory

The Black Consumer Project Streams Live For Black History Month

Retrieved on: 
Tuesday, February 28, 2023

BURBANK, Calif., Feb. 28, 2023 /PRNewswire-PRWeb/ -- ThinkNow, a leading cross-cultural insights and research technology company, and Quantasy + Associates, a creative and digital marketing agency, just announced the release of Wave 4 of the Black Consumer Project focused on Black Americans' consumption of Media and Entertainment.

Key Points: 
  • The Black Consumer Project, a joint effort between the two agencies, is a first-of-its-kind nationally representative study providing comprehensive insights into Black Americans' attitudes, beliefs, and behaviors.
  • The Black Consumer Project aims to fill a critical gap in the market research industry by providing nuanced and intersectional insights into the Black American experience.
  • The Black Consumer Project is generating significant interest from a range of industries and is poised to become a leading resource for brands seeking to better understand and connect with Black American consumers.
  • Black Consumer Project LIVE from Atlanta and recordings from previous waves are now available to stream at no cost on Quantasy's Q3 platform.