Holland America Line Sponsors University of Oregon and Oregon State University Athletics to Reach Largest Fanbase in the State
Retrieved on:
Thursday, February 16, 2023
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SEATTLE, Feb. 16, 2023 /PRNewswire/ -- In a multi-year agreement, Holland America Line has signed on as an official sponsor of the Oregon Ducks and Oregon State Beavers. These partnerships expand Holland America Line's foray into college sports and establish a relationship with two universities in an important cruise market for the premium brand.
Key Points:
- These new sponsorships help the cruise line reach the largest fanbase in the state at a variety of sporting events.
- "Our University of Oregon and Oregon State University partnerships give us the unique opportunity to reach a fanbase who are within driving distance to our Seattle and Vancouver, B.C.
- Fans will see Holland America Line's presence throughout the University of Oregon and Oregon State University sporting events through multi-media campaigns.
- Holland America Line's respective agreements with the Ducks and the Beavers were made possible through LEARFIELD, athletics multimedia rightsholder for Oregon and Oregon State.