INDIACAST PARTNERS WITH AMAGI TO LAUNCH VIACOM18's FIRST FREE AD-SUPPORTED (FAST) STREAMING HINDI ENTERTAINMENT TV CHANNEL - 'DESI PLAY TV' IN HD, ACROSS NORTH AMERICA AND MIDDLE EAST
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Friday, January 6, 2023
Comedy, Ecosystem, Partnership, TV18, Hindi, Crime, FAST, Sling, Drama, Streaming television, Growth, Culture, Desi, Software as a service, Senior, Myth, Film, Television, Viacom18
NEW JERSEY, Jan. 6, 2023 /PRNewswire/ -- Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, today announced that IndiaCast Media Distribution Pvt. Ltd., the multi-platform content asset monetization entity jointly owned by TV18 and Viacom18, has partnered with it to launch Desi Play TV, a free ad-supported streaming television (FAST) channel in HD on Sling in the US and Plex across the US, Canada, and Middle East regions. This is the first FAST channel from the network and will showcase some of the most popular, hand-picked Hindi shows with English subtitles from the Viacom18 content library.
Key Points:
- Aptly named as Desi Play TV, the channel aims to reach out to the desi audience worldwide, who can play premium quality content anytime, for free.
- Our partnership with IndiaCast in launching their first Free Ad-supported Streaming TV channel has been a gratifying experience for us.
- As the leading technology provider in the global FAST ecosystem, Amagi will also be able to generate high visibility for Desi Play TV.
- Tune in to Desi Play TV to watch the best of Hindi Entertainment shows for Free, currently available on Sling and Plex.