Keepie uppie

Ollyball & NBALAB Launching the 'All-Star Ollyball Keepy Uppy Challenge'

Retrieved on: 
Thursday, February 16, 2023
Toy of the Year, NBA All-Star Weekend, Keepie uppie, North American International Toy Fair, NBA, SALT, Sport, Love, Social media, Amazon

Ollyball and NBALAB will preview the relationship during NBA All Star 2023 weekend in Salt Lake City, Feb. 17-19.

Key Points: 
  • Ollyball and NBALAB will preview the relationship during NBA All Star 2023 weekend in Salt Lake City, Feb. 17-19.
  • The event, titled "The All-Star Ollyball Keepy Uppy Challenge," is part of NBA Crossover , which is a multi-day interactive fan event that brings basketball culture to the forefront.
  • 1,000 limited-edition All-Star Ollyballs will be given away at the event for the top "Keepy Uppy" performers.
  • "We can't wait for fans to take the 'All-Star Ollyball Keepy Uppy Challenge' at NBA Crossover this year and walk away with a free NBA All-Star Ollyball."

Fans Score as adidas Delivers Messi to Their Living Rooms Ahead of World Cup Final

Retrieved on: 
Friday, December 16, 2022
Heineken, AR, Keepie uppie, Dior, SAN, Partnership, Ingress, Nike, Product management, GOAT, MENA, Adidas, Pepsi, Lightship, Verizon Communications, Netflix, Android, IOS, TVC, Khalifa, Microsoft, Niantic (company), World cup, Sports complex, QR, General Mills, Computer, Universal Pictures, LEGO, City, Video game, Porsche

To create a bond between a new generation and the new World Cup ball, the multi-touchpoint experience allows huge versions of Messi to roam around people’s living rooms and iconic Middle Eastern landmarks.

Key Points: 
  • To create a bond between a new generation and the new World Cup ball, the multi-touchpoint experience allows huge versions of Messi to roam around people’s living rooms and iconic Middle Eastern landmarks.
  • The realistic AR version of Messi as well as other famous players tower over the user, making their formidable presence unmissable.
  • Fans are granted front row access as the Legend Messi shows off his keepie uppies amongst other skills using the Al Rhila.
  • The range of activations have been designed to bring fans from all the world together.