Overstock Launches Brand Campaign as Home-Focused Retailer
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Thursday, October 20, 2022
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Our measured journey through the global pandemic to become an online furniture and home furnishings retailer took six quarters, said Overstock CEO Jonathan Johnson.
Key Points:
- Our measured journey through the global pandemic to become an online furniture and home furnishings retailer took six quarters, said Overstock CEO Jonathan Johnson.
- As we better associate our name with new home products, it should dispel any lingering misconception that Overstock sells liquidated or excess merchandise.
- The launch of the new campaign also kicked off partnerships with six high-profile and home-centric brand ambassadors who have deep expertise in interior design, home renovation, home decorating, and remodeling.
- Such forward-looking statements include all statements other than statements of historical fact, including but not limited to statements regarding the brand campaign.