Hercules Mulligan

Hercules Mulligan Rum & Rye Launches Historic $1.5 Million Crowdfunding Campaign

Retrieved on: 
Wednesday, June 8, 2022

NEW YORK, June 6, 2022 /PRNewswire/ -- Hercules Mulligan Rum & Rye is one of the fastest growing ready-to-drink ("RTD") products in the marketplace, fueled by its first, incredibly quick and successful three-week $750,000 crowdfunding round that was spearheaded by Flaviar, one of the world's largest and most engaged online spirits-loving communities. As Hercules Mulligan continues unprecedented growth in the $4.4 billion RTD industry, the brand today announces the launch of a second crowdfunding campaign of $1.5 million on June 8, 2022, inviting fans of the brand, the Flaviar community, other spirits fans and industry veterans to bring this beloved bottled Irish-American Old Fashioned into its next chapter with a historic, collaborative, democratic approach to brand building.

Key Points: 
  • Hercules Mulligan Rum & Rye was inspired by the man himself the tailor, Irish immigrant, spy, and hero of the American Revolution.
  • It is a 50:50 blend of Caribbean aged rum and home-grown American rye whiskey inspired by the revolutionary era.
  • Through this crowdfund, Hercules Mulligan will raise $1.5 million at a $15 million pre-money valuation in order to continue its expansion into new markets and develop new skews under its brand name.
  • It's what Mulligan, the man, stood for, and it's what this Rum & Rye blend embodies: a spirit of independence.