Bar-S x Big & Rich Debut Country Music Twist on a '90s Classic
Retrieved on:
Thursday, June 2, 2022
PHOENIX, June 2, 2022 /PRNewswire/ -- Bar-S employs the power of sound-on advertising for its new packaging and product innovations launch with parody music video "Ham or Turkey Time." American country music duo Big & Rich and American rapper Cowboy Troy star in the centerpiece of this year's Iconic Summer Mashup: Volume 2 campaign—a sequel to last year's award-winning Iconic Summer Mashup with Vanilla Ice.
Key Points:
- Pairing '90s nostalgia with Big & Rich was a natural next step, given Bar-S consumers' affinity for country music, and the close proximityof Nashville, Tennessee to target media markets.
- "John and I are all about cranking up the fun whenever possible," said Big Kenny, American country music singer.
- Big Kenny Alphin and John Rich Big & Rich have captivated a multi-generational community of listeners with sterling songcraft and recorded performances.
- Almost 20 years into a storied career they now tour the country presenting electrifying concert spectacles of ceaseless energy and outrageous personality, as American country music artists.