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iNNBeauty Project Closes Minority Investment to Support Nationwide Sephora Launch and Fuel Growth

Retrieved on: 
Tuesday, October 12, 2021

Funds will be allocated towards growing the brand and supporting its nationwide launch in Sephora.

Key Points: 
  • Funds will be allocated towards growing the brand and supporting its nationwide launch in Sephora.
  • iNNBeauty Project represents the culmination of over 30 years of combined experience from its co-founders, Alisa Metzger and Jen Shane.
  • Consumers responded, fueling iNNBeauty Project towards 300% year-over-year growth and gaining the attention of Sephora.
  • Now available in all 490 Sephora stores, 200 Sephora x Kohls stores and Sephora online, iNNBeauty Project seeks to continue its meteoric rise.