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The Place Holdings and Stellar Lifestyle to Collaborate on Various Digital Initiatives to Shape the Future of Digital Media and Tap New Opportunities in the Digital Economy

Retrieved on: 
Thursday, March 31, 2022
Stellar, The Group, F&B, Heart, The Globalization of Intellectual Property Rights, Investment, Group, Marketing, No, SMRT Corporation, Tourism, Advertising, Biomedical technology, Singapore Exchange, MOU, CEO, Suzhou Sky Screen, Technology, Acquisition, Ecosystem, Intellectual property, SGX, Solution, Aviation, Omnichannel, LED, Motherboard, Mobile phone, Creative industries, Communications satellite, Television, Retail, PRC, CBD, Central business district

Ltd. ("Stellar Lifestyle"), a business arm of SMRT Corporation Ltd., to jointly collaborate to shape the future of digital media and tap new opportunities in the digital economy.

Key Points: 
  • Ltd. ("Stellar Lifestyle"), a business arm of SMRT Corporation Ltd., to jointly collaborate to shape the future of digital media and tap new opportunities in the digital economy.
  • Notably, both The Place Holdings and Stellar Lifestyle aim to build Singapore's first Sky Screen, a suspended video screen that will be an enhanced version of Beijing's iconic attraction, ("Shimao Tianjie Sky Screen").
  • Stellar Lifestyle, a business arm of SMRT Corporation Limited, has expertise in property and retail management, media and digital advertising solutions.
  • Issued on behalf of The Place Holdings Limited and Stellar Lifestyle by 8PR Asia Pte Ltd.

The Place Holdings Signs MOU to Acquire 51% of IP Rights Associated with Property Landmark, THE PLACE, and Iconic Attraction, Shimao Tianjie Sky Screen, in Beijing

Retrieved on: 
Monday, March 7, 2022
Heart, LED, Suzhou Sky Screen, Acquisition, Marketing, The Group, Non-fungible token, SGX, Intellectual, Group, THE, No, Property management, Central business district, CBD, Metaverse

In addition, the Group will also generate operating revenue from the operation of the Shimao Tianjie Sky Screen.

Key Points: 
  • In addition, the Group will also generate operating revenue from the operation of the Shimao Tianjie Sky Screen.
  • Pioneering new experiential marketing experiences, Shimao Tianjie Sky Screen has established a strong brand and continues to be a popular venue and platform for various events, advertisements and media.
  • Developed by Beijing Aozhong Xingye Real Estate Development Co., Ltd, THE PLACE and Shimao Tianjie Sky Screen have quickly become a property landmark and iconic attraction in Beijing since it was unveiled to the public in September 2007.
  • Both the IP Rights and Shimao Tianjie Sky Screen are income-generative businesses and the proposed acquisitions are expected to strengthen the Group's cash flow and financial performance.