Italian Basketball Federation

Lega Nazionale Pallacanestro (LNP) Extends Multi-Year Contract With ViewLift

Retrieved on: 
Thursday, June 2, 2022
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NEW YORK and BOLOGNA, Italy, June 2, 2022 /PRNewswire/ -- As the best teams of the 2021-2022 season move into their Championship Rounds, Lega Nazionale Pallacanestro (LNP) announced today the signing of a multi-year contract extension with ViewLift, a global leader in end-to-end streaming and OTT (over-the-top) solutions, to continue and extend the League's subscription service, LNP Pass.

Key Points: 
  • LNP Pass features all League games live and on-demand, reaching fans worldwide with content via the ViewLift platform.
  • LNP Pass currently live streams upwards of 1,300 basketball games per year, compared to ESPN+ streaming of roughly 2,000 college basketball games.
  • "When we began our partnership with ViewLift in 2019, we started our journey into the streaming world with LNP Pass.
  • ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time.

ITA Airways Official Carrier of the Italian National Basketball Teams

Retrieved on: 
Tuesday, February 22, 2022
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ROME, Italy, Feb. 22, 2022 (GLOBE NEWSWIRE) -- ITA Airways is the Official Carrier of the Italian National Basketball Teams and will be flying them on their national and international trips with its aircrafts sporting new blue livery over the next three years.

Key Points: 
  • ROME, Italy, Feb. 22, 2022 (GLOBE NEWSWIRE) -- ITA Airways is the Official Carrier of the Italian National Basketball Teams and will be flying them on their national and international trips with its aircrafts sporting new blue livery over the next three years.
  • This important agreement between the Italian Basketball Federation and ITA Airways confirms the strong connection between the national carrier and the world of sports, which was started with the choice of its aircraft livery dedicated to the greatest champions in the Italian sports history.
  • This agreement marks an important step in the marketing strategy of ITA Airways, which is proud to have its logo on the prestigious jersey of the Italian national basketball team.
  • The Italian national team is a concrete example of how Italy can achieve great results and fly high.