Lega Nazionale Pallacanestro (LNP) Extends Multi-Year Contract With ViewLift
Retrieved on:
Thursday, June 2, 2022
NEW YORK and BOLOGNA, Italy, June 2, 2022 /PRNewswire/ -- As the best teams of the 2021-2022 season move into their Championship Rounds, Lega Nazionale Pallacanestro (LNP) announced today the signing of a multi-year contract extension with ViewLift, a global leader in end-to-end streaming and OTT (over-the-top) solutions, to continue and extend the League's subscription service, LNP Pass.
Key Points:
- LNP Pass features all League games live and on-demand, reaching fans worldwide with content via the ViewLift platform.
- LNP Pass currently live streams upwards of 1,300 basketball games per year, compared to ESPN+ streaming of roughly 2,000 college basketball games.
- "When we began our partnership with ViewLift in 2019, we started our journey into the streaming world with LNP Pass.
- ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time.