YEF

LensCrafters Partners with Australian Artist and Illustrator Karan Singh for the Your Eyes First Campaign in Support of World Sight Day

Retrieved on: 
Thursday, October 14, 2021

Your Eyes Firstwill spotlight the ongoing theme of providing eye care to communities around the world and the services that LensCrafters offers to support this including a comprehensive eye exam and prescription glasses.

Key Points: 
  • Your Eyes Firstwill spotlight the ongoing theme of providing eye care to communities around the world and the services that LensCrafters offers to support this including a comprehensive eye exam and prescription glasses.
  • The campaign will showcase the company's commitment to providing clear sight care to those who need it most and their customers.
  • According to Singh, "The overarching message of "Your Eyes First" is what drew me to taking on this project.
  • "Withour collaboration withKaran Singh, we have the capability to highlight ourvision careefforts ina very creative way," said Alfonso Cerullo, General Manager, LensCrafters.